Strategy The Strategy Story Arc July 8, 2026July 8, 2026 Juan Fernando Pacheco Master the three-part Strategy Story Arc framework to transform complex business challenges into compelling narratives that secure stakeholder buy-in, win multi-million dollar deals, and drive strategic execution across LATAM markets.
Business Storytelling for Influence May 6, 2025May 7, 2025 Juan Fernando Pacheco Crafting Narratives That Move People to Action Why Storytelling Moves Mountains Storytelling isn’t just for
Human-Centered Design The Comprehensive Guide to the User-Centered Design Process April 28, 2025April 29, 2025 Juan Fernando Pacheco Introduction to User-Centered Design (UCD) User-Centered Design (UCD) is a framework that prioritizes the needs,
UX What is User Journey Map January 12, 2023January 24, 2025 Juan Fernando Pacheco A Comprehensive Guide for UX Design In the realm of UX design, understanding the user’s
About my story: the journey from user-centric design to strategic deal leadership Quick summary of my route as strategic product and deal leadership in LATAM With over
Strategic product and deal leader My core expertise: strategic product and deal leader across LATAM The modern technology landscape requires
Design Thinking Visual Thinking Tools June 12, 2026June 12, 2026 Juan Fernando Pacheco Supercharging Design Thinking in the AI Era of 2026 Why visual thinking matters more than
Customer Experience Beyond the Task: Architecting Progress with Jobs-to-be-Done in 2026 June 9, 2026June 10, 2026 Juan Fernando Pacheco To truly master Strategic UX and Jobs-to-be-Done, we must look beyond the functional task and dive into the deep psychology of the user.
Customer Experience Decoding the Customer Journey October 6, 2025October 6, 2025 Juan Fernando Pacheco A Strategic Blueprint for Business Success In the architecture of modern business, the most critical
Strategy Force Multipliers October 3, 2025October 6, 2025 Juan Fernando Pacheco The Strategist’s Secret to Asymmetric Results We’ve all felt the pressure: do more, innovate faster,
UX design 10 Steps to Create Actionable Personas October 3, 2025 Juan Fernando Pacheco In the complex world of product development, it’s alarmingly easy to build for a vague,
Strategy Crafting Insight October 3, 2025 Juan Fernando Pacheco The Alchemy of Strategy in UX and Technology If you’ve ever stared at a spreadsheet