Design Manager

What exactly does a Design Manager do?

Design Manager
As a Design Manager, I am responsible for overseeing the design process on projects ranging from websites to mobile apps to physical products

As a Design Manager, I can manage a design or graphics team, collaborate on projects with colleagues and partners, delegate tasks, and check projects for quality and consistency.

In addition, as a Design Manager, I usually collaborate with marketing, sales, and product engineer teams to check designs, and ensure messages land appropriately with customers and end-users.

On the other hand, I develop and implement successful design strategies by outlining how the design team will create the project’s deliverables.

And, what else I can do?

I often manage and work with several designers and evaluate individual design deliverables alongside team performance, delivering critical feedback when necessary.

On the other hand, I am the kind of Design Manager who encourages team members throughout a project, working along and collaborating with other teams, often marketing and development teams, to ensure the product’s looks and presentation are sufficient.

I usually represent design-driven strategies to upper management and speak to specific numbers and expected outcomes for the product.

When finalized, I track and collect product feedback by filtering through customer service responses and checking in with focus groups to get an overall picture of how well the design performs.

Responsibilities for Design Manager

  • Assist in the development and training of the design and construction team.
  • Support the design team to disrupt, improve and evolve ways of working when it’s necessary.
  • Ensure all work areas meet quality, safety, and compliance standards.
  • Establish creative strategy, budgets, and schedules for key design projects.
  • Responsible for final construction project move-in and going live.
  • Operationalize and implement a standard system for design delivery.
  • Work seamlessly across organizational structures, partnering with marketing, product, and business leadership to develop holistic brand systems.
  • Manage the development and review of the quality and accuracy of large-scale project designs.
  • Establish department goals and objectives that support the strategic plan.
  • Partner with the site and product teams to ensure the brand is consistent across the customer journey.
  • Capture states, cases, and functional logic in partnership with the product and engineering team and ensure seamless execution.
  • Partner with product leaders to build and maintain relationships to develop a clear understanding of overall business and technology strategy wherein the design is a key part of what is delivered.
  • Serve as the primary point of contact for design.
  • Collaborate with stakeholders, including content developers, IT, senior management, internal business partners, and vendors.
  • Keep a pulse on the culture of product design, amongst designers (and design partners) to ensure designers are capable of doing their best work.
  • Provide reporting on the implementation of projects while in progress and upon completion.
  • Collaborate with product and marketing to educate on and maintain a cohesive brand.
  • Solve business challenges to improve the experience for prospects, customers, and staff.
  • Maintain established corporate brand standards and consistency of message across all published materials and media.

The role of a Design Manager

Build and mentor teams, manage design projects, perform design evaluations, establish a quality benchmark, and approve timesheets? Or, is there a better portfolio to handle.

The ideal role of a design manager can also be constructed by the one playing the role. Does the role demand to manage the present or define the future? Or is there a way to strike a balance between the two?

Design management is a leadership role with a focus to bridge the gap between business and UX.

A design manager is responsible for managing a design team, collaborating with other leaders to define the UX strategy of the organization, define the UX engagement model, and also envision the future of the UX business.