Year: 2025

An intricate vertical infographic detailing "The Audi Design System," organized into sections including "The DNA of Progressive Premium" (Clarity, Boldness, Fluidity), "Foundations" (Color, Typography, Spacing), "Bold Flexibility" (Configurator, App, Sport), "The Vorsprung Advantage," and "The Road Ahead," featuring Audi vehicle renders, UI mockups, and a color palette of olive green, black, white, red, and orange.

The Audi Design System transcends pixels and code. It’s the digital embodiment of Ingolstadt’s engineering soul—a framework where every gradient curves like a roofline, every grid aligns like wheel spokes, and every interaction delivers the thunk of a perfectly weighted door. In a world of disposable digital experiences, Audi proves luxury isn’t just felt in leather seats—it’s engineered into every click, swipe, and scroll.

A vertical infographic titled "Alibaba: The House That Jack Ma Built," set against a light mint-green background with illustrations and text detailing the company's history, from Jack Ma's early life as a teacher to its global e-commerce dominance, including sections on Taobao, Alipay, the "Iron Triangle," and key investors like SoftBank and Yahoo, ending with a reflection on Ma's legacy.

In “Alibaba: The House That Jack Ma Built,” Duncan Clark delivers a compelling and meticulously researched narrative that goes beyond a mere corporate history. It is a story about vision, resilience, leadership, and the unique alchemy that allowed an audacious entrepreneur from a developing nation to build a global empire that redefined commerce and technology.

An intricate infographic with a blue and grey color scheme illustrating a five-step UX research process as a interconnected series of cogs. The title is "Conducting UX Research: The Step-by-Step UX Research Mastery Guide That Saved Microsoft $2.4M." Each cog represents a phase: 1. Objectives, 2. Hypotheses, 3. Methods, 4. Conduct, and 5. Synthesis. Detailed text within and around the cogs breaks down key frameworks (JTBD, R.I.G.H.T.), tools (Miro, Asana, Dovetail, etc.), case studies (Uber Eats, Spotify, Microsoft Azure, IBM), and skills. Additional sections include "The Research Stack," "Deadly Sins & Redemption Tactics," "Your 90-Day Research Mastery Plan," and "Free Resources." The footer displays "Learn More: www.juanfernandopacheco.com" and "Based on global experiences in UX research."

As a UX research lead, I’ve witnessed teams waste millions by skipping Step 2 (hypotheses). The Frog Design framework in your image isn’t academic theory—it’s a battle-tested survival blueprint. Let me walk you through each phase with real-world tactics you can implement tomorrow.