First, let me introduce myself.
I am Juan Fernando Pacheco, a Business Development Manager, Senior Product Designer, and UX Designer.
With 20+ years of experience working on user-centered experiences, developing products and services driven by research and design
At the same time, I usually support businesses by identifying the end-users needs, expectations, aspirations, and pain points they’re actually facing mapping these with the business goals and strategies defined, and helping customers to build new products and services.
On the other hand, as a former Solution Architect, I have the experience of understanding technology challenges, in the pursuit of the creation of seamless experiences for end-users through the implementation of solution initiatives supported by current and future enterprise tech stacks.
As a Design-Driven strategist, my interest relies on social innovation and design-based research.
I am a professional who is deeply interested in understanding cross-cultural behavior and values.