Hi, I am

Juan Fernando Pacheco

Let me introduce myself

I am a Senior Product Designer and UX Designer with 20+ years of experience working on user-centered experiences, developing products and services driven by research, end-user behavior, and design.


I support customers by identifying the end-users needs, challenges, expectations, aspirations, and pain points they’re facing while trying to achieve their goals.

At the same time, I help the customers map all these findings with the business goals and strategies defined by the organization, helping them to build new products and services.

On the other hand, as a former banking domain Subject Matter Expert (SME), I am an experienced professional in the pursuit and creation of seamless and iconic experiences for end-users through the implementation of innovative and disruptive business initiatives, most of which are supported by technology.


Finally, I will say, I am a professional who is deeply interested in understanding cross-cultural behavior and end-users values. And as a Design-Driven strategist, my interest relies on social innovation and design-based research.


Are you open to work?

If your organization is searching for a Design Manager, Senior Design Director, or Senior Design Consultant, I’m open to discussing that, so let’s connect through my LinkedIn profile and let’s set up a call to discuss it.


Let’s talk!

If you have any comments, questions, or concerns related to the materials, content, or information shared on this website, please feel free to connect with me through my LinkedIn profile, and I’ll try to reply back as soon as I can.