Juan Fernando Pacheco

Business Development Manager · Senior UX Designer · Product Designer · Subject Matter Expert

I'm a 20-year industry veteran who started as a web designer and now works as a Business Development Manager. For over ten years, I've been developing products, services, supporting initiatives, and directing teams for a number of customers in the region.

Currently I am working as a Business Development Manager in regional markets like Mexico, Colombia, Ecuador, Peru, Chile, Argentina and Brazil, connecting with clients, supporting local teams, and assisting customers as a consultant in areas like innovation squad creation, marketing strategy development and automation, Design Thinking implementation, and more.

In a word, I'm a professional with a lot of expertise helping clients develop experiences rather than just products or services.


Business Development Manager

Tata Consultancy Services · LATAM
  • During this time, I served as a customer advocate and advised on solution best practices across the region, attending markets such as Mexico, Colombia, Peru, Chile, Argentina, and Brazil.
  • In addition, I developed a deep focus on growth, customer mission, and developing relationships with stakeholders within the customers across the region.
  • Coordinated and led face-to-face customer meetings with board members, senior executives, and C-level executives, developing relationships with them at assigned accounts.
  • Created and led strategic efforts to identify new markets and emerging opportunities in several industry segments.
MAY 2019 - Current

Business Analyst

Tata Consultancy Services · Ecuador
  • As part of my responsibilities, one of them was partnering closely with product, program, and engineering teams within and external vendors/partners.
  • Additionally, I developed business requirements and user scenarios to build/source related tools and capabilities and worked with engineering, marketing, and external partners.
JAN 2019 - APR 2019

Subject Matter Expert

Tata Consultancy Services · Ecuador
  • Used to guide and support customers through each project milestone until the successful launch of the new solution.
  • Ensured that customers had a seamless transition to new solutions.
  • Additional responsibilities included the recording and implementation of training sessions.
SEP 2018 - DEC 2018

Product Owner

Tata Consultancy Services · Ecuador
  • Worked as a strategic interface with assigned areas of the business
  • Worked on Business-IT strategy development, business process analysis, solution discovery, and relationship management.
  • In addition, I served as the relationship linkage between business and IT core teams.
MAR 2018 - AUG 2018

Senior UX Designer

Tata Consultancy Services · Ecuador
  • Design delighted products for a wide range of users working with business and development teams.
  • Drove design projects through all phases, from user research and exploratory mockups to design reviews, delivery, and usability testing.
SEP 2016 - FEB 2018

Senior Solution Architect

Tata Consultancy Services · Ecuador
  • Worked as the strategic interface with assigned business units.
  • Worked in strategy development, business process analysis, solution discovery, and management.
  • Also, I served as the relationship linkage between the business and IT core teams.
SEP 2015 - AUG 2016

Senior UX Designer

Cobiscorp · Ecuador (Contract)
  • Lead UX design for a modernization project across other product suites.
  • esigned interactions, workflows, journeys, and Look & Feel of the solution.
  • Develop and maintain detailed user-interface specifications, working closely with developers to show them design proposals through deployment.
NOV 2014 - MAR 2015

Senior UX Designer

Plusprojects · Ecuador
  • Used to collaborate with the Plusproject development team, product owners, project managers, other designers, and key project stakeholders to define design requirements and concepts.
  • Additionally, I lead the design efforts for one or more feature areas, working with the product owners to define the long-term experience.
AUG 2013 - OCT 2014

Solution Architect

Tata Consultancy Services · Ecuador
  • During that time, I provided solution demonstrations and articulated solution value in customer meetings. In order to earn customer trust through technical and functional expertise.
  • In addition, I adapted to multiple requests and overlapping deliverables in a fast-paced startup environment.
DEC 2010 - JUL 2013

UX Designer

Tata Consultancy Services · Ecuador
  • I applied a User-Centered Design mindset and methodology when working on product designs.
  • I conducted usability testing and captured specific target audience feedback and incorporated that feedback into product/tool design.
JUL 2007 - NOV 2010

Senior Web Designer

Banco Pichincha · Ecuador
  • I worked with marketing product managers to customize online marketing campaigns.
  • In addition, I designed, created, and maintained web content to meet marketing requirements.
  • Also, as part of my daily job, I crafted solutions for layout and styling issues across multiple browsers and mobile devices.
FEB 2006 - JUN 2007

Web Designer

TODO1 Services · Ecuador
  • Designed engaging and responsive landing pages
  • Integrated client CMS programs and data feeds into websites
  • Optimized sites for maximum speed and scalability.
MAR 2005 - JAN 2006

Web Designer

Web-Conexion · Ecuador
  • Created website designs
  • Produced sample sites
  • Meeting with clients to discuss requirements and/or project progressCreated website designs.
NOV 2002 - FEB 2005

Web Designer

Juvenilemedia · Ecuador
  • Conceptualized creative ideas with clients.
  • Tested the design of the website and Flash/Director animations.
  • Established design guidelines, standards, and best practices for continuous projects.
FEB 1999 - OCT 2002



Design Thinking

Credential ID: EriUBl3DFFFhJj4EQStg9w

Issued: JUL 2020 - No Expiration Date

Letrada Communication


Credential ID: 17.782.379/100-31

Issued: MAR 2020 - No Expiration Date


Enterprise Design Thinking Practitioner

Issued: FEB 2019 - No Expiration Date

Interaction Design Foundation (IDF)

Design Thinking: The Beginer's guide

Credential ID: 29520

Issued: JAN 2018 - No Expiration Date

Escuela de Organización Industrial

Analitica Web

Issued: APR 2016 - No Expiration Date


Herramientas Clave del Coaching de Negocios

Issued: APR 2016 - No Expiration Date

Fundación Santa María la Real del Patrimonio Histórico

Productividad Personal

Issued: APR 2016 - No Expiration Date

IAB Europe

Certificación en Marketing Digital

Credential ID: 17.782.379/100-31

Issued: MAR 2016 - No Expiration Date


  • Design Thinking, Double Diamond Methodology
  • Design Thinking, Stanford d.school Methodology
  • Design Sprint by Google
  • Design Systems, Atom Design
  • Product Development, End To End lifecycle
  • Service Design, End To End lifecycle
  • Mobile-First, Responsive Design
  • Cross Browser Testing & Debugging
  • Web and mobile UX Design
  • Interaction design, service design, visual design
  • Strong facilitator and presenter skills
  • Agile Development & Scrum
Programming Languages & Tools


In addition to being a Design Thinking evangelist, UX designer, and web developer, I spend the majority of my free time reading about psychology, art, music, and strategic leadership. Despite the fact that the pandemic has changed many of our activities, including how we enjoy ourselves, I enjoy visiting new and different places in the summer.

During the pandemic, I developed a taste for a series of podcasts, streaming movies, and YouTube channels that discuss science fiction and fantasy, and one day I'd like to be an aspiring chef, and finally, I enjoy spending my free time learning about technological advancements in the world of front-end web development.

Awards & Certifications

  • Google Data Analytics - Professional Certification
  • Google UX Design - Professional Certification
  • 1 st Place - Tata Consultancy Services - Star Of The Month 2016 (Ecuador)
  • 1 st Place - Tata Consultancy Services - Star Of The Month 2018 (Ecuador)