Hiring Juan Fernando Pacheco as Senior Design Director

As a Senior Design Director, I can maintain effective communication with different stakeholders, keep running the innovation teams, and at the same time showing up my capabilities in high-level design problem-solving.

As a Senior Design Director, my commitment to the company is that all products and experiences are delivered on time, on budget, and aligned with the highest standards of quality.

In addition to communicating a company’s creative vision to design teams and stakeholders, as a Senior Design Director, I continuously supervise the entire design process (E2E) and all-important technical decisions.

As a Senior Design Director, I may also be tasked with tracking timelines, managing budgets, and maintaining client relationships. As an expert communicator, I am in charge of keeping in touch with all team members and making sure that everyone has the resources and knowledge needed to succeed.

And, what else I can do?

As a Senior Design Director, I usually lead teams of professionals that are responsible for curating the appeal of a product or project.

On the other hand, I can work in a variety of areas, including visual design, marketing, information architecture, and many more. 

I also work with teams to conceive and produce the visual layout of a variety of channels, such are mobile apps, corporate websites, web apps, and eCommerce websites.

As a Senior Design Director, daily duties vary depending on the projects I’m working on, and the size of the design team. However, daily tasks may include:

  • Participating in client meetings
  • Developing design ideas
  • Choosing specific design elements
  • Supervising design projects
  • Establishing design teams
  • Deciding how best to organize and present the document
  • Overseeing design and branding projects for clients
  • Analyzing trends in design
  • Fostering a design-oriented atmosphere
  • Staying updated with the latest in design technology
  • Creating positive production with team-building feedback and critiques
  • Making sure all deadlines are met with all work completed to the client’s and company’s requirements
  • Coming up with visual strategies for the production of a new brand, marketing a new product, or laying out the pages for a magazine
  • Analyzing data and reviewing feedback
  • Collaborating with sales and marketing teams

Responsibilities for Design Manager

  • Hiring, developing, and inspiring the design team, or selecting a design team from existing company employees.
  • Meeting with clients to discuss their needs and the design elements they want.
  • Interpreting abstract business concepts and/or client briefs and turning them into creative ideas.
  • Developing strategic design plans with projected timelines and budgets.
  • Creating storyboards and mockups for clients and the design team to visualize the completed project.
  • Pitching ideas and the creative vision to the client and communicating the project outline to the design team.
  • Choosing the design elements for different projects.
  • Overseeing the design projects, from start to finish, and monitoring the staff members to ensure they adhere to the budget and timeline constraints.
  • Reviewing feedback from clients and making alterations according to the client’s needs.
  • Analyzing market research to create more effective designs.
  • Distill abstract business concepts and client needs into elegant creative solutions.
  • Take responsibility for the creative vision and the standard of output across team members who work under them.
  • Pitch ideas confidently and present the creative vision clearly to clients, as well as communicate in the same manner to members of the creative team.
  • Have strong people management and leadership skills to hire, develop, and inspire the creative team.
  • Ensure that all of the organization’s or client’s creative output/visuals are consistent with the overall brand.
  • Lead multiple projects from conception to completion by deadlines.
  • Collaborate with other team members and stakeholders.
  • Ask smart questions, take risks, and champion new ideas.

Hiring Juan Fernando Pacheco as Design Manager

As a Design Manager, I can manage a design or graphics team based in customer and business goals, collaborate on projects with colleagues and partners, delegate tasks, and check projects for quality and consistency.


In addition, as a Design Manager, I usually collaborate with marketing, sales, and product engineer teams to check designs, and ensure messages land appropriately with customers and end-users.


On the other hand, I develop and implement successful design strategies by outlining how the design team will create the project’s deliverables

And, what else I can do?

I often manage and work with several designers and evaluate individual design deliverables alongside team performance, delivering critical feedback when necessary.

On the other hand, I am the kind of Design Manager who encourages team members throughout a project, working along and collaborating with other teams, often marketing and development teams, to ensure the product’s looks and presentation are enough good to accomplish end-users needs and business goals.

As part of my responsibilities, I usually introduce design-driven strategies to high management and speak to specific numbers and expected outcomes for the product, yes RoI is part of my business speech.

Once the design works are finalized, I usually recommend tracking and collecting product feedback by filtering through customer service responses, end-user interviews, and checking in with focus groups to get an overall picture of how well the design performs.

  • Assist in the development and training of the design and construction team.
  • Support the design team to disrupt, improve and evolve ways of working when it’s necessary.
  • Ensure all work areas meet quality, safety, and compliance standards.
  • Establish creative strategy, budgets, and schedules for key design projects.
  • Responsible for final construction project move-in and going live.
  • Operationalize and implement a standard system for design delivery.
  • Work seamlessly across organizational structures, partnering with marketing, product, and business leadership to develop holistic brand systems.
  • Manage the development and review of the quality and accuracy of large-scale project designs.
  • Establish department goals and objectives that support the strategic plan.
  • Partner with the site and product teams to ensure the brand is consistent across the customer journey.
  • Capture states, cases, and functional logic in partnership with the product and engineering team and ensure seamless execution.
  • Partner with product leaders to build and maintain relationships to develop a clear understanding of overall business and technology strategy wherein the design is a key part of what is delivered.
  • Serve as the primary point of contact for design.
  • Collaborate with stakeholders, including content developers, IT, senior management, internal business partners, and vendors.
  • Keep a pulse on the culture of product design, amongst designers (and design partners) to ensure designers are capable of doing their best work.
  • Provide reporting on the implementation of projects while in progress and upon completion.
  • Collaborate with product and marketing to educate on and maintain a cohesive brand.
  • Solve business challenges to improve the experience for prospects, customers, and staff.
  • Maintain established corporate brand standards and consistency of message across all published materials and media.

Social presence

I usually post on LinkedIn but additionally, I used to maintain a social presence on Twitter, Instagram, and Medium. If you want to know more about my daily basis job please follow me on those social networks. Currently, I don’t have an open Facebook profile or YouTube channel either, but maybe in the future … who knows!