From a Human-Centered and Design-Driven perspective, I’ve created some guides and materials on topics such as Product Design Workflow, Product Development, and UX Research. Now you can check out most of them for free here.


I usually do a daily post on LinkedIn and eventually on Medium, with topics related to User Experience (UX), Design Systems, Innovation, Design Thinking, and many more, However, I’ll start to post here in my own blog from now.


I am a Design Thinking enthusiast and I like to share my knowledge with others through talks I’ve made over the last two years. Here you can find some of the materials for free, and use them to spread the word of Design Thinking to others.

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Hiring Juan Fernando Pacheco as Senior Product Manager

As a Senior Product Manager, I lead product managers while coordinating with engineering, marketing, sales, legal, operations, and other teams. At the same time, I’m also tasked to develop the product requirements and roadmaps related, as well as incorporate feedback from customers into the product strategy.

As a Senior Product Manager, I usually work alongside senior technical product managers, senior product marketing managers, the director of product management, senior project managers, and other senior managers.

Furthermore, as a Senior Product Manager I am responsible for product promotion and usually, develop a long-term vision and strategy for the products and/or services developed.

As a Senior Product Manager, I need a thorough understanding of product management experience, project management, product marketing, tech, and finances. I also need to be able to do custom market research, develop budgets, and collaborate with several parties simultaneously.

And, what else I can do?

As a Senior Product Manager, my main responsibility is product strategy and planning. I am the decision maker and supervisor that can guide the product in the right direction. I should have the power to decide what to do, or what not to do. And my strong persuasion ability to persuade others and often think about what kind of product can make a good profit. 

On the other hand as a Senior Product Manager, I have good logical thinking and excellent communication skills but also have leadership skills to guide the team.

I usually focus on:

  • Set the profit goal for the product.
  • Develop and implement product strategy and development planning.
  • Analyze the user needs and feedback coming from different channels.
  • Communicate with the senior department and provide a report of product progress.
  • Supervise project management.
  • Promote and introduce the product for the later period.

Responsibilities for Design Manager

  • Working with senior management as well as stakeholders for creating product roadmaps and plans
  • Developing and implementing product strategies following the company’s vision
  • Understanding product briefs and working with clients to fine-tune them.
  • Taking charge of product development.
  • Preparing budgets, allocating resources, and delegating tasks.
  • Ensuring product development is on track and adjusting schedules as required.
  • Working with various design teams to produce product prototypes.
  • Conducting market research and obtaining consumer feedback on products.
  • Collecting and analyzing feedback from stakeholders, in-house teams, and customers to shape the features of end products according to their requirements
  • Coordinating departments and creative teams.
  • Leading the team of product managers and coordinating the cross-functional teams
  • Identifying weaknesses in prototypes and making the necessary changes.
  • Obtaining feedback from clients, designers, and engineers, and adjusting product specifications as needed.
  • Suggesting ways for tracking the product use and its impact on end users
  • Making creative recommendations for expanding the product vision and usage
  • Ensuring that the products and updates are released on time.
  • Developing and reviewing product requirement documents (PRD).

Hiring Juan Fernando Pacheco as Design Manager

As a Design Manager, I can manage a design or graphics team based in customer and business goals, collaborate on projects with colleagues and partners, delegate tasks, and check projects for quality and consistency.


In addition, as a Design Manager, I usually collaborate with marketing, sales, and product engineer teams to check designs, and ensure messages land appropriately with customers and end-users.


On the other hand, I develop and implement successful design strategies by outlining how the design team will create the project’s deliverables

And, what else I can do?

I often manage and work with several designers and evaluate individual design deliverables alongside team performance, delivering critical feedback when necessary.

On the other hand, I am the kind of Design Manager who encourages team members throughout a project, working along and collaborating with other teams, often marketing and development teams, to ensure the product’s looks and presentation are enough good to accomplish end-users needs and business goals.

As part of my responsibilities, I usually introduce design-driven strategies to high management and speak to specific numbers and expected outcomes for the product, yes RoI is part of my business speech.

Once the design works are finalized, I usually recommend tracking and collecting product feedback by filtering through customer service responses, end-user interviews, and checking in with focus groups to get an overall picture of how well the design performs.

  • Assist in the development and training of the design and construction team.
  • Support the design team to disrupt, improve and evolve ways of working when it’s necessary.
  • Ensure all work areas meet quality, safety, and compliance standards.
  • Establish creative strategy, budgets, and schedules for key design projects.
  • Responsible for final construction project move-in and going live.
  • Operationalize and implement a standard system for design delivery.
  • Work seamlessly across organizational structures, partnering with marketing, product, and business leadership to develop holistic brand systems.
  • Manage the development and review of the quality and accuracy of large-scale project designs.
  • Establish department goals and objectives that support the strategic plan.
  • Partner with the site and product teams to ensure the brand is consistent across the customer journey.
  • Capture states, cases, and functional logic in partnership with the product and engineering team and ensure seamless execution.
  • Partner with product leaders to build and maintain relationships to develop a clear understanding of overall business and technology strategy wherein the design is a key part of what is delivered.
  • Serve as the primary point of contact for design.
  • Collaborate with stakeholders, including content developers, IT, senior management, internal business partners, and vendors.
  • Keep a pulse on the culture of product design, amongst designers (and design partners) to ensure designers are capable of doing their best work.
  • Provide reporting on the implementation of projects while in progress and upon completion.
  • Collaborate with product and marketing to educate on and maintain a cohesive brand.
  • Solve business challenges to improve the experience for prospects, customers, and staff.
  • Maintain established corporate brand standards and consistency of message across all published materials and media.

Juan Fernando Pacheco is open to work?

Yes, I am. And, if your company is searching for a Business Development Manager, Design Manager, Senior Design Director, or Senior Product Manager, I’m open to setting up a call and discussing it.

Please fill up the below form and I’ll reply back as soon as I can.

In progress

Currently, I’m working on two different ebooks with no release date defined yet, but if you want to have an update about it, please fill up the below form..

User Research Methods



“User Research” is one of the most significant aspects of designing an iconic user experience, just because this is the most affordable way for you, to know your users better, and understand their needs, expectations, and challenges they’re facing.

In this course, you will learn from Juan Fernando’s hand User Research and its methods in a detailed way.

Double Diamond Design Thinking



Double Diamond is the name of a Design Thinking process model popularized by the British Design Council in 2005. And during this time I achieved enough experience working with this methodology to share with others.

With this course, you should learn how to apply the process in a Design Thinking workshop to develop a new product or service or any creative request from scratch.

Social presence

I usually post on LinkedIn but additionally, I used to maintain a social presence on Twitter, Instagram, and Medium. If you want to know more about my daily basis job please follow me on those social networks. Currently, I don’t have an open Facebook profile or YouTube channel either, but maybe in the future … who knows!

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