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Juan Fernando Pacheco

Strategic Product & Deal Leader | Scaling Tech Revenue Across LATAM via High-Stakes RFx Execution.

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An infographic titled "Human-Centered Design: Elaborating Your Business Elevator Pitch," presented in a vertical, six-step guide format on a light blue background. The infographic details the process of creating a pitch from an HCD perspective, using illustrations of diverse people, cityscapes, brain maps, and app mockups. It includes sections on understanding the user's problem, explaining the HCD approach, presenting the solution, sharing user feedback, showing impact, and a call to action, along with common mistakes and best practices.
Business

How to elaborate a business elevator pitch from a Human-Centered Design perspective

Creating an elevator pitch is an essential skill for any entrepreneur, designer, or business professional looking to garner interest in a product, service, or idea.
However, when viewed through the lens of Human-Centered Design (HCD), an elevator pitch becomes more than just a sales pitch.

January 6, 2023July 17, 2026

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