An infographic illustrating Hick's Law, showing that more options lead to longer decision times. It includes the mathematical formula (RT = a + b * log2(n)), a menu example resulting in 2.29 seconds, examples like choosing a restaurant or car, and four tips for designers to avoid decision overload.

Hick’s law, also known as the Hick-Hyman law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision.
The law states that the more options a person has to choose from, the longer it will take them to make a decision.

An infographic titled "What is Emotional Design in UX?" detailing Don Norman’s framework of Visceral, Behavioral, and Reflective Design. The image outlines techniques like using color psychology and micro-interactions, provides case studies of Airbnb, Apple, and Duolingo, and lists key benefits and challenges. It includes a footer with the website JuanFernandoPacheco.com.

Emotional Design in UX (User Experience) represents a transformative approach to creating products and services that resonate deeply with users.
By crafting experiences that evoke specific emotional responses, designers can foster a sense of connection, satisfaction, and delight that extends beyond mere functionality.