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Juan Fernando Pacheco

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Category: UX Research

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An empathy map is more than just a diagram on a wall. It is a practice, a mindset, and a commitment to seeing the world through someone else's eye
UX Research

Empathy Mapping

The First Step Toward Human-Centered Design In the intricate dance of creating technology that serves

October 1, 2025
Testing generative AI requires us to expand our UX research toolkit. We can no longer rely solely on prototyping predictable flows
UX Research

UX Research Methods for Testing Generative AI

How to adapt traditional usability principles for the unpredictable world of large language models and

September 24, 2025September 24, 2025
four core types of UX research
UX Research

What Are Various Types of User Research?

User research isn’t a luxury—it’s the oxygen of human-centered design. Get it wrong, and you’ll

July 7, 2025July 8, 2025
This UX research process isn't academic—it's profit engineering. Microsoft attributes 300% research ROI to strict Frog framework adherence.
UX Research

Conducting UX Research

The Step-by-Step UX Research Mastery Guide That Saved Microsoft $2.4M As a UX research lead,

June 27, 2025June 28, 2025
Choosing the wrong research method costs companies $2.4M per project (IBM Research)
UX Research

Choosing UX Research Methods

Research Methods: The Master Strategist’s Guide to Unlocking User Truths As a UX veteran, I’ve

June 20, 2025June 21, 2025
UX research isn’t just "talking to users"—it’s the scientific engine powering human-centered design
UX Research

What is UX Research? 

The Ultimate Guide to Building Products Users Actually Love As a UX designer with many

June 13, 2025June 13, 2025
UX Research Methods: A Comprehensive Guide for Effective User Experience Design
UX Research

UX Research Methods

A Comprehensive Guide for Effective User Experience Design User Experience (UX) research is the backbone

April 22, 2025April 23, 2025
Ready to elevate your UX research? Explore these resources and begin integrating these methods into your workflow today.
UX Research

UX Research in the Product Development Process

The Critical Role of UX Research User Experience (UX) research is the backbone of successful

April 11, 2025April 11, 2025

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