Customer-Centric Archives - Juan Fernando Pacheco

Juan Fernando Pacheco

Juan Fernando Pacheco's personal website

Customer journey mapping is not a one-time exercise but a continuous practice that embeds customer-centricity into organizational DNA

How to Create a Customer Journey Map

Comprehensive Guide for UX Professionals Crafting Exceptional Experiences Through Strategic Visualization Introduction: Why Customer Journey

September 15, 2025

Diagram illustrating the CCVC Framework’s five phases: Initiate, Understand, Explore, Materialize, Deliver, with overlapping circles symbolizing iterative feedback loops.

Customer-Centric Value Creation

Why Customer-Centric Value Creation (CCVC) Matters In today’s fast-paced digital landscape, creating value for users

April 10, 2025April 11, 2025