Tag: customer journey

An infographic illustrating Hick's Law, showing that more options lead to longer decision times. It includes the mathematical formula (RT = a + b * log2(n)), a menu example resulting in 2.29 seconds, examples like choosing a restaurant or car, and four tips for designers to avoid decision overload.

Hick’s law, also known as the Hick-Hyman law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision.
The law states that the more options a person has to choose from, the longer it will take them to make a decision.

A comprehensive vertical infographic titled "The Ascending Customer Journey: A Comprehensive Guide," detailing four stages: Awareness, Consideration, Decision, and Post-Purchase. The design uses a flowing, interconnected path with icons, character illustrations, and text lists for each stage. It includes side panels on "Best Practices for Optimizing," "Common Mistakes," and a customer emotion curve. The background is light blue with darker blue and teal graphics and a footer referencing "www.juanfernandopacheco.com."

Understanding and optimizing the customer journey is a powerful way to build stronger relationships, enhance customer satisfaction, and drive revenue growth. By addressing customer needs at every stage and avoiding common pitfalls, businesses can create experiences that resonate with their audience and inspire loyalty.