Innovation and Design Thinking are two closely human-centered related concepts that can work together to help develop new products or services. Innovation is the process of creating something new or improved, while Design Thinking is a problem-solving approach that involves empathy, creativity, and experimentation. Together, Innovation and [...]
Hick's law, also known as the Hick-Hyman law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision. The law states that the more options a person has to choose from, [...]
A customer journey is a path a customer takes from first becoming aware of a product or service to making a purchase and ultimately becoming a loyal customer. This journey typically involves several different stages, and each of them presents different challenges and opportunities for businesses to engage [...]
