UX stands for “user experience.” Essentially, UX is about putting the user at the center
Tag: User-Centered Design (UCD)
The UCD process is not linear but cyclical. By embracing empathy, iteration, and collaboration, teams create solutions that resonate deeply with users.
As Don Norman, the father of UX, said:
“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”