A User Journey Map is a visualization technique used in UX design to represent the different steps and experiences that a user goes through when using a product or service. A User Journey Map typically includes a visual representation of the user's path, as well as annotations or [...]
User Personas are fictional, representative characters that represent the different types of users of a product or service They are created based on research and data about the target audience and are used to help designers and other stakeholders understand the needs, goals, and behaviors of different user [...]
In UX Design, ingredients refer to the information, data, and other resources used to inform the design process. UX Design ingredients can come from different sources, including user research, market research, business goals and objectives, technical constraints, and industry trends. A set of UX Design ingredients should [...]
Human-Centered Design is a design approach that focuses on designing products, services, and experiences around the needs, wants, and limitations of the end user. This approach involves a systematic and iterative process that involves research, prototyping, and testing to create a product that is intuitive, user-friendly, and meets [...]
OKR stands for "Objectives and Key Results." It is a framework for setting and tracking goals and metrics in organizations. The idea behind OKR is to create alignment and engagement around measurable goals. In OKR, an "objective" is a clear and measurable goal that an organization or individual [...]
User Research is the process of analyzing, studying, and understanding the needs, desires, challenges, behaviors, and motivations of people who use a product or service. And, it is typically conducted to inform the design of new products or features, or to improve an existing product. User research [...]
IDEO Human-Centered Design (HCD) tools are based on a process and a set of techniques used to create new solutions for the world or solve existing problems. Solutions include products, services, environments, organizations, and ways of interaction. The reason is called “human-centric” is because starts and continues during [...]
Innovation and Design Thinking are two closely human-centered related concepts that can work together to help develop new products or services. Innovation is the process of creating something new or improved, while Design Thinking is a problem-solving approach that involves empathy, creativity, and experimentation. Together, Innovation and [...]
According to a McKinsey study from February 2020, nearly 66% of CEOs don't understand what their senior designers are doing. While many entrepreneurs read that design-driven company outperform their competitors and therefore invest in design programs, the concrete benefits of design remain a puzzle to most of them. [...]
Affect Grid is a tool used in UX design to help designers understand and predict how users will feel about a particular product or service. This tool is based on the principles of affective computing, which is the study of how computers can recognize, interpret, and respond to [...]
