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Juan Fernando Pacheco

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  • Who is Juan Fernando Pacheco
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    • Design Manager
    • Senior Design Director
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Year: 2025

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  • 2025
The framework of the five archetypes empowers us to move from a reactive stance to a proactive one
Strategy

A Deep Dive into the 5 Strategy Archetypes

Navigating the Strategic Landscape In the realms of user experience design and IT solution architecture,

September 5, 2025September 5, 2025
Your insight becomes the North Star for ideation, design, and development. It inspires features, informs architectural decisions
Strategy

Craft Clear Insights

The Strategist’s Guide to Finding Meaning in Data As a UX designer, you stare at

September 4, 2025September 4, 2025
Customer Journey Layers is more than a diagram; it's a philosophical shift from a customer-centric mindset to a customer-centric operating model
UX/UI

Deconstructing the Customer Journey

A Strategic Layered Framework for Digital Success In the intricate dance of digital commerce, understanding

September 4, 2025September 4, 2025
Framing the problem is the highest-leverage activity in any strategic endeavor. It is the art of asking the right question before desperately searching for answers.
Strategy

Frame The Problem

The Strategist’s Most Critical (and Overlooked) Skill If you’ve ever built a software product, designed

September 3, 2025September 3, 2025
The Unified Approach to UX/UI
UX/UI

The Unified Approach to UX/UI

Designing Consistency In the two decades I’ve spent navigating the turbulent waters of product development—from

September 3, 2025September 3, 2025
Positioning to win is about creating new value that you can deliver confidently, repeatably, and at scale.
Strategy

Create New Value

The Strategic Art of Winning Markets Without Inventing New Tech As a UX designer and

September 2, 2025September 2, 2025
Stop building minimally viable products. Start crafting minimally viable user experiences.
UX

Minimum Viable User Experiences

The Concierge Experiment for Digital Product Success In the relentless pursuit of product-market fit, the

September 2, 2025September 2, 2025
Long-term thinking isn’t neglect of the present—it’s leverage architecture. As Ray Dalio notes in Principles
Strategy

Think Long Term

The Strategist’s Secret Weapon for Exponential Growth The Chessboard of Strategy In the 1980s, IBM

September 1, 2025September 1, 2025
Documentation remains UX design's most underrated discipline—simultaneously dismissed as bureaucratic overhead and celebrated as the secret weapon of high-performing teams
UX design

Documentation in UX Design

The Unseen Backbone Documentation remains UX design’s most underrated discipline—simultaneously dismissed as bureaucratic overhead and

August 28, 2025August 28, 2025
Comfort isn’t about coddling users—it’s about respecting human limitations. Physical ease prevents injury; emotional ease builds trust. In an age of digital saturation, comfort is the ultimate differentiator
UX design

Comfort in UX Design

Crafting Experiences for Emotional and Physical Ease Introduction: The Overlooked Imperative Imagine tapping frantically on

August 27, 2025August 28, 2025
Ease in UX Design manifests through three pillars: architectural efficiency, linguistic clarity, and predictive intelligence.
UX design

Ease in UX Design

The Strategic Reduction of Friction for Human-Centered Experiences For over two decades as a UX

August 26, 2025August 26, 2025
Perceptibility ensures critical information is visible, legible, and decipherable regardless of users' sensory abilities, temporary limitations, or environmental contexts
UX design

Perceptibility in UX Design

Ensuring Universal Access to Digital Information *As a UX architect with over 20 years of

August 25, 2025August 26, 2025

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