Agency Archives - Juan Fernando Pacheco

Juan Fernando Pacheco

Strategic Product & Deal Leader | Scaling Tech Revenue Across LATAM via High-Stakes RFx Execution.

A vertical infographic titled "Beyond the Task: Architecting Progress with Jobs-to-be-Done in 2026." The image is structured into four sections using a cool-toned palette of greens and blues, illustrating how the JTBD framework evolves in an AI-driven era. Section 1 contrasts a stable job (moving an object, shown via chariot and global network) with a complex ecosystem. Section 2 maps the "Struggling Moment" from functional friction to emotional "algorithmic anxiety." Section 3 visualizes "The Four Forces of Progress" (Push, Pull, Anxiety, Habit) in the context of 2026. Section 4 compares Traditional SaaS business models with new Progress-Centric models using line graphs. The overall theme is transforming design from a cost center to a revenue driver.

Customer Experience

Beyond the Task: Architecting Progress with Jobs-to-be-Done in 2026

To truly master Strategic UX and Jobs-to-be-Done, we must look beyond the functional task and dive into the deep psychology of the user.

June 9, 2026August 2, 2026