An expansive, dark-teal infographic titled "WHAT IS BRANDING IN UX" with a creative, illustrative layout. The design uses a color palette of olive, gold, and light yellow, featuring a central path and interconnected sections. Key areas include "THE ESSENCE: CONSISTENCY & COHESION" (with icons of devices and packaging), "BEYOND VISUALS: A HOLISTIC APPROACH" (tone, values, interactions), "THE ROLE IN UX DESIGN" (visuals, interaction, content, journey), "VALUE ADDED FOR END USERS" (trust, experiences, emotions), "CRAFTING A BRANDING STRATEGY" (a five-step circular flow), and "MEASURING BRAND MATURITY" (a series of gauges). The infographic includes the LATAM geo identifier, illustrative icons, and website reference: WWW.JUANFERNANDOPACHECO.COM.

Branding from a UX perspective is a strategic endeavor that goes beyond visuals. It’s about creating a consistent, cohesive, and memorable experience that resonates with users at every touchpoint. By integrating branding into UX design, companies can build trust, foster loyalty, and differentiate themselves in competitive markets.