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Juan Fernando Pacheco

Strategic Product & Deal Leader | Scaling Tech Revenue Across LATAM via High-Stakes RFx Execution.

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Tag: Customer Insights Map

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An infographic titled "The Customer Insights Map" illustrating the progression from traditional linear sales funnels to a dynamic "bow-tie" model. It details 12 core components for modern customer experience (CX) mapping—including Thinking, Feeling, Saying, Touchpoints, and Metrics—using a teal and magenta color scheme against a grey background.
Product Desing

The Customer Insights Map

Enter the Customer Insights Map—a fusion of qualitative empathy, quantitative analytics, and strategic frameworks like StoryVesting and Hoshin methodology.

April 17, 2025July 21, 2026

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