A vertical infographic titled "You Are Still Not Your User" against a light teal background, illustrating the growing gap between product creators and users in the age of AI and spatial computing. It is divided into sections showing the "Evolving Curse of Knowledge," the trap of "Synthetic Empathy," and a "2026 Research Toolkit" for reclaiming human understanding.

Fifteen years after the classic UX axiom was coined, the tools of our trade have evolved from static screens to generative interfaces and spatial computing. Yet, the fundamental rule remains: you are not your user. In 2026, as we navigate the complexities of AI agents and synthetic data, remembering this has never been more critical—or more challenging