The second half of the Starbucks customer journey map focuses on post-purchase experiences, including the
Author: Juan Fernando Pacheco
I am Juan Fernando Pacheco, a Business Development Manager, Senior Product Designer, and UX Designer with 20+ years of experience working on user-centered experiences, developing products and services driven by research and design.
Starbucks has become synonymous with coffee culture, blending quality beverages with an inviting experience. However,
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