The net present value (NPV) is a measure of the value of an investment or project, calculated by taking the present value of all expected future cash flows and subtracting the initial investment. In other words, it is a way to determine whether an investment is expected to [...]
To calculate the return on investment (RoI) of a UX team, you will need to consider the costs of the team (such as salaries, benefits, and any other expenses) and compare them to the benefits the team has provided to the organization. There are a few different ways [...]
User Personas are fictional, representative characters that represent the different types of users of a product or service They are created based on research and data about the target audience and are used to help designers and other stakeholders understand the needs, goals, and behaviors of different user [...]
In UX Design, ingredients refer to the information, data, and other resources used to inform the design process. UX Design ingredients can come from different sources, including user research, market research, business goals and objectives, technical constraints, and industry trends. A set of UX Design ingredients should [...]
User Research is the process of analyzing, studying, and understanding the needs, desires, challenges, behaviors, and motivations of people who use a product or service. And, it is typically conducted to inform the design of new products or features, or to improve an existing product. User research [...]
IDEO Human-Centered Design (HCD) tools are based on a process and a set of techniques used to create new solutions for the world or solve existing problems. Solutions include products, services, environments, organizations, and ways of interaction. The reason is called “human-centric” is because starts and continues during [...]
Affect Grid is a tool used in UX design to help designers understand and predict how users will feel about a particular product or service. This tool is based on the principles of affective computing, which is the study of how computers can recognize, interpret, and respond to [...]
Aesthetic Usability is the idea that a product or design should be both aesthetically pleasing and easy to use. This concept is based on the idea that an aesthetically pleasing product, can enhance the user experience and make the product more enjoyable to use. The aesthetic [...]
A few days ago, I posted the first part of how to get started in UX — Part 01, and like those are six steps, today I am sharing these hard steps and how it takes you a while to accomplish your goal. And you should expect this whole [...]
Progressive disclosure is a design technique used in user experience (UX) design to present information to users in a step-by-step, or incremental manner. The goal of progressive disclosure is to minimize the amount of information displayed to users at any given time, reducing cognitive overload and increasing the [...]
