A business elevator pitch from a human-centered design perspective is a brief, persuasive presentation that is designed to convince an audience to take action, such as investing in a company, trying out a product, or collaborating in some way.

It typically focuses on the problem that the business is trying to solve and how its solution meets the needs and desires of the individuals it is trying to help, using a human-centered design approach.

The goal of a business elevator pitch from a human-centered design perspective is to clearly and concisely communicate the value of the business’s solution to the audience in a way that resonates with their needs and motivations.

This involves focusing on the problem, using real-world examples, and be prepared to answer any questions or objections that the audience may have.

Keep in mind, to deliver a successful business elevator pitch from a human-centered design perspective, it’s important to research and understand the needs, desires, challenges, and behaviors of the individuals you are trying to help, and to develop a solution that is tailored to them.

It’s also important to practice your pitch and be prepared to handle any questions or objections that may come up.

The structure of a business elevator pitch from a human-centered design perspective

  1. Introduce the problem you are trying to solve: Start by clearly and concisely describing the issue or challenge that your product or service addresses. This could be a problem that your target audience is already aware of, or it could be a problem that they may not have realized they had. Either way, it’s important to clearly articulate the problem so your audience can understand the value of your solution.
  2. Explain how you approached the problem using human-centered design: Next, describe the research and design process you used to understand the needs and behaviors of the people you are trying to help. This could include things like user interviews, focus groups, usability testing, and other methods that helped you gain insights into your target audience. By describing your design process, you can demonstrate to your audience that you have a deep understanding of the people you are trying to help and that you have developed a solution that is tailored to their needs.
  3. Present your solution: Now it’s time to introduce your product or service and describe how it addresses the problem in a way that meets the needs and desires of the people you are trying to help. Be sure to highlight key features and benefits of your solution, and explain how it is different from any other existing solutions on the market. It’s also a good idea to provide examples or case studies to illustrate how your solution has helped people in the past.
  4. Share any relevant customer or user feedback: Use quotes or testimonials to illustrate how your solution has positively impacted the people who have used it. This can help to build credibility and give your audience a sense of the real-world value of your product or service.
  5. Present your solution impact and potential: Introduce the potential impact of your solution to the individuals you are trying to help, as well as the market and industry as a whole. This could include things like increased productivity, improved quality of life, or reduced costs. It’s also a good idea to mention any milestones or achievements that your company has already reached, such as successful funding rounds or partnerships with other organizations.
  6. Close with a call to action: Clearly and concisely describe the next steps you want the listener to take, whether it’s investing in your company, trying out your product, or collaborating with you in some way. Make sure to include specific details on how they can take action and why it’s important to do so now.

Overall, the goal of a business pitch from a human-centered design perspective is to clearly articulate the problem you are trying to solve and show how your solution is tailored to the needs of the people you are trying to help.

By demonstrating your understanding of your target audience and the real-world value of your product or service, you can convince your audience that your solution is worth their attention and support.

Business Elevator Pitch best practices

Here are some best practices for business elevator pitches from a human-centered design perspective:

  1. Focus on the problem, not just the solution: While it’s important to explain your product or service, it’s even more important to clearly and concisely describe the problem you are trying to solve. This will help your audience understand the context and importance of your solution.
  2. Use real-world examples: Provide concrete examples or case studies to illustrate how your solution has helped people in the past. This can help to bring your solution to life and make it more relatable to your audience.
  3. Keep it simple: Use clear and concise language to describe your problem and solution. Avoid using jargon or technical terms that your audience may not understand.
  4. Know your audience: Make sure you understand the needs and motivations of the people you are pitching to. Tailor your pitch to their interests and concerns, and explain how your solution will benefit them.
  5. Practice your pitch: Rehearse your pitch until you feel comfortable and confident delivering it. This will help you to stay on track and avoid awkward pauses or filler words.
  6. Be prepared for questions: Anticipate potential questions or objections that your audience may have, and be prepared to address them. This will show that you have thought through your solution and are ready to handle any challenges that may come up.

Overall, the goal of a business elevator pitch from a human-centered design perspective is to clearly and concisely communicate the value of your solution to the people you are trying to help.

By focusing on the problem, using real-world examples, and being prepared for questions, you can effectively convey the importance of your solution and convince your audience to take action.

Business Elevator Pitch common mistakes

Here are some common mistakes that people make when delivering business elevator pitches from a human-centered design perspective:

  1. Focusing too much on the solution: It’s important to explain your product or service, but it’s even more important to clearly and concisely describe the problem you are trying to solve. If you focus too much on the solution, your audience may not understand the context or importance of what you are offering.
  2. Using jargon or technical terms: Avoid using jargon or technical terms that your audience may not understand. This can make your pitch difficult to follow and may cause your audience to tune out.
  3. Not tailoring the pitch to the audience: Make sure you understand the needs and motivations of the people you are pitching to and tailor your pitch to their interests and concerns. If you don’t take the time to understand your audience, your pitch may not resonate with them.
  4. Not rehearsing the pitch: It’s important to practice your pitch so that you feel comfortable and confident delivering it. If you haven’t rehearsed, you may stumble over your words or lose your train of thought, which can undermine the effectiveness of your pitch.
  5. Not being prepared for questions: Anticipate potential questions or objections that your audience may have, and be prepared to address them. If you aren’t prepared to handle questions, your audience may lose confidence in your solution.
  6. Being too long or too short: An elevator pitch should be brief and to the point. If your pitch is too long, your audience may lose interest or not have enough time to fully understand your solution. If it’s too short, you may not have enough time to effectively convey the value of your solution.

Overall, the key to delivering a successful business elevator pitch from a human-centered design perspective is to clearly and concisely communicate the value of your solution to the people you are trying to help.

By avoiding these common mistakes and focusing on the needs of your audience, you can effectively convey the importance of your solution and convince your audience to take action.

If you want to continue learning about Business Elevator Pitch, you should read “13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)”