Step 1: Observation
The first step is about observing the end-user, engaging in communication, learning from their needs, and being open to creative possibilities.
The objective pursued in this step is to understand the end-user for whom you are designing and identify behavior patterns, weak points, and places, where users have difficulties complying with, are your objective; all this information provides a great opportunity.
If possible, an exercise in empathy helps a lot by placing yourself in the situation of the end-user to be able to see what her experience is and thus feel what he feels.
Step 2: Ideation
In this step, the team based begins brainstorming with the end-user on what they learned from their observations and experiences in Step 1.
Your goal is to come up with as many ideas as you can.
As ideas come to mind, focus on the needs and wants of the people you are designing for. If you do this, your group’s ideas will eventually evolve toward the correct solution.
Step 3: Rapid prototyping
In this step, the team will quickly create a simple prototype of the idea that was selected. This develops the defined concept into a tangible and to have something to be tested with the end-user.
It is necessary to clarify that it is not required to build an elegant hi-fi prototype at this time, the important thing is to validate the idea that is being tested. IDEO is known for creating simple prototypes made of cardboard, paper, or simple materials.
Ask yourself the below question:
How can I spend the minimum amount of time building a prototype that allows me to get user feedback as quickly as possible?
The purpose of this phase is not to create the ideal solution; the prototype is to make sure the proposed solution is on target.
Step 4: User feedback
In this step, the premise is to leave the prototype that was developed in the hands of the end user for whom you are designing.
This is the most critical phase of IDEO’s Human-Centered Design (HCD). And, fundamentally, it refers to the participation of the end-user and how this will guide the team through their comments to indicate if the proposed solution is in the proposed objective or not, likewise, these comments will indicate how to evolve the design.
Step 5: Iteration
Once the end user’s feedback is received, that information should be used to propose changes and adjustments to the proposed design.
In addition, it is necessary to continue iterating, testing, and integrating user comments until you have perfected the proposed solution. This may take a few rounds, but don’t be discouraged. With each iteration, you will learn something new and we will get closer to the product desired by the customer.
Once the solution is at point where it is ready to use, it is time to move on to the next step.
Step 6: Implementation
Now, the proposed solution has been validated with the end user, and the closest product or service to the desired one has been obtained; it is time to make your idea known to the world.
Finally, if your team is designing and developing software products, applications, or websites, will go back to Step 1 and repeat this process. With each new update, you roll out, continue to watch your users, design for them, and use their feedback to guide your future solutions.