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Juan Fernando Pacheco

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  • Who is Juan Fernando Pacheco
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    • Design Manager
    • Senior Design Director
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Author: Juan Fernando Pacheco

I am Juan Fernando Pacheco, a Business Development Manager, Senior Product Designer, and UX Designer with 20+ years of experience working on user-centered experiences, developing products and services driven by research and design.
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Asphalt Aloha—a design language system that unified Gojek’s ecosystem while preserving its vibrant identity.
Design System

Asphalt Aloha

The Road to Unity: How Gojek’s Asphalt Aloha Design System Transformed a Super App In

June 12, 2025June 12, 2025
A collection of diverse fruits—oranges, a grapefruit, an apple, and a pear
Designed by Nature

Harnessing the Warmth of Nature

A Color Strategy for Designers Color is a fundamental element in both UI and graphic

June 11, 2025June 12, 2025
In essence, "Change by Design" is a powerful testament to the transformative potential of design thinking
Books

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown, CEO of IDEO, is a

June 10, 2025June 10, 2025
Emotional design is about so much more than just how things look
Podcast

Podcast: What is Emotional Design

The Hidden Language of Design: Emotional Design Why Products Make You Feel Things Have you

June 9, 2025June 10, 2025
UX Researchers and UX Designers. Though their work is deeply interconnected, conflating these roles is like mistaking a cartographer for an architect.
UX

UX Researcher vs UX Designer

Unpacking the Critical Differences That Drive Product Success In today’s digital battleground, user experience (UX)

June 6, 2025June 7, 2025
Ant Design – not just another UI library, but a comprehensive, values-driven design system that has reshaped how enterprises approach user experience.
Design System

Ant Design

How Ant Design Powers Enterprise UX at Scale In the high-stakes world of enterprise software,

June 5, 2025June 6, 2025
The effectiveness of drawing color inspiration from nature lies in the inherent harmony and emotional resonance of its combinations.
Designed by Nature

Mastering Natural Hues

A Designer’s Approach to Color Harmony In the dynamic world of UI and graphic design,

June 4, 2025June 6, 2025
Professional designer, and former software engineer, William talks about her journey into the world of User Experience (UX) Design
Books

Becoming a UX Designer

Becoming a UX Designer: Learn User Experience Design by William N. Aldrich serves as a

June 3, 2025June 3, 2025
What is UX
Podcast

Podcast: What is UX

UX stands for “user experience.” Essentially, UX is about putting the user at the center

June 2, 2025June 3, 2025
Oracle Alta UI: Redefining User Interfaces for Modern Applications
Design System

Oracle Alta UI

Redefining User Interfaces for Modern Applications In today’s fast-paced digital era, user experience is a

May 30, 2025June 2, 2025
Evoking Natural Harmony: A Designer's Guide to Utilizing Nature-Inspired Color Palettes
Designed by Nature

Evoking Natural Harmony

A Designer’s Guide to Utilizing Nature-Inspired Color Palettes The visual landscape surrounding us offers an

May 28, 2025May 28, 2025
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively
Books

The Lean Startup

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries’s “The Lean

May 27, 2025May 27, 2025

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