To truly master Strategic UX and Jobs-to-be-Done, we must look beyond the functional task and dive into the deep psychology of the user.
Author: Juan Fernando Pacheco
I am Juan Fernando Pacheco, a Business Development Manager, Senior Product Designer, and UX Designer with 20+ years of experience working on user-centered experiences, developing products and services driven by research and design.
Over a decade ago, in 2015, a brilliant and pragmatic piece was written about “Getting
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