Starbucks has become synonymous with coffee culture, not only for its high-quality beverages but also
Author: Juan Fernando Pacheco
I am Juan Fernando Pacheco, a Business Development Manager, Senior Product Designer, and UX Designer with 20+ years of experience working on user-centered experiences, developing products and services driven by research and design.
As a UX designer, manager, or director, you’re tasked with … harmonizing user needs, business
Summary of The Design Thinking Life Playbook by Michael Lewrick, Jean-Paul Thommen, and Larry Leifer
In the world of UX design, leadership isn’t confined to a title or position on
The Fluent Design System, developed by Microsoft, offers a comprehensive framework for crafting user-centered designs
Ant Design is a design system developed by the Chinese company Ant Financial, which is
IBM Design Language is a design system developed by IBM that provides guidelines, principles, and
The Lightning Design System (LDS) is a collection of design guidelines, principles, and components for
Material Design is a design language developed by Google and introduced in 2014. It’s a
A design system is a collection of standardized guidelines, principles, components, and templates commonly used
Behavioral and attitudinal segmentation is a marketing technique that divides customers into small groups based
Demographic segmentation is a marketing technique that splits customers into groups based on their characteristics,