An infographic titled "What is Emotional Design in UX?" detailing Don Norman’s framework of Visceral, Behavioral, and Reflective Design. The image outlines techniques like using color psychology and micro-interactions, provides case studies of Airbnb, Apple, and Duolingo, and lists key benefits and challenges. It includes a footer with the website JuanFernandoPacheco.com.

Emotional Design in UX (User Experience) represents a transformative approach to creating products and services that resonate deeply with users.
By crafting experiences that evoke specific emotional responses, designers can foster a sense of connection, satisfaction, and delight that extends beyond mere functionality.