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Juan Fernando Pacheco

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The framework of the five archetypes empowers us to move from a reactive stance to a proactive one
Strategy

A Deep Dive into the 5 Strategy Archetypes

Navigating the Strategic Landscape In the realms of user experience design and IT solution architecture,

September 5, 2025September 5, 2025
Framing the problem is the highest-leverage activity in any strategic endeavor. It is the art of asking the right question before desperately searching for answers.
Strategy

Frame The Problem

The Strategist’s Most Critical (and Overlooked) Skill If you’ve ever built a software product, designed

September 3, 2025September 3, 2025
Positioning to win is about creating new value that you can deliver confidently, repeatably, and at scale.
Strategy

Create New Value

The Strategic Art of Winning Markets Without Inventing New Tech As a UX designer and

September 2, 2025September 2, 2025
Long-term thinking isn’t neglect of the present—it’s leverage architecture. As Ray Dalio notes in Principles
Strategy

Think Long Term

The Strategist’s Secret Weapon for Exponential Growth The Chessboard of Strategy In the 1980s, IBM

September 1, 2025September 1, 2025
The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing
Books

The Story Engine

An Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing The

May 20, 2025May 21, 2025
Designing Strategy Uniting Rigor and Creativity for Organizational Success
Business

Designing Strategy

Uniting Rigor and Creativity for Organizational Success Introduction: The Strategic Imperative in a Complex World

April 30, 2025May 1, 2025
How to Design a Strategy Execution Plan
Business

How to Design a Strategy Execution Plan

A UX Designer’s Blueprint for Organizational Change In an era of rapid digital transformation, 70%

April 16, 2025April 17, 2025
SWOT Analysis - Juan fernando Pacheco
Business

SWOT Analysis

Decoding Your Business DNA: A Deep Dive into SWOT Analysis In today’s dynamic business landscape,

March 12, 2025March 12, 2025
Business

7 Business Model Personalities

Why Business Models Matter Every business operates like a machine—input resources, process value, and output

February 24, 2025February 25, 2025
Design Thinking for Business Innovation
Business

Design Thinking for Business Innovation

Business Innovation has long been perceived as an unpredictable, elusive process that occurs in flashes

February 19, 2025February 19, 2025
Explore how the innovation gap impacts technology adoption
Innovation

Bridging The Innovation Gap

Introduction to the Innovation Gap The innovation gap represents the disconnect between the creation of

February 18, 2025February 18, 2025
The Five Stages of the Business-Driven UX Process
UX design

A Guide to Business-Driven UX

Connecting Business-Driven UX Strategy with User Needs In the fast-evolving digital landscape, achieving an optimal

February 12, 2025February 12, 2025

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