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Juan Fernando Pacheco

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  • Who is Juan Fernando Pacheco
    • About
    • Design Manager
    • Senior Design Director
    • Senior Product Manager
    • Business Development Manager

Author: Juan Fernando Pacheco

I am Juan Fernando Pacheco, a Business Development Manager, Senior Product Designer, and UX Designer with 20+ years of experience working on user-centered experiences, developing products and services driven by research and design.
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Choosing the wrong research method costs companies $2.4M per project (IBM Research)
UX Research

Choosing UX Research Methods

Research Methods: The Master Strategist’s Guide to Unlocking User Truths As a UX veteran, I’ve

June 20, 2025June 21, 2025
Anvil2: a design system engineered to unify 86,000+ professionals 10 and accelerate product innovation
Design System

Anvil2

Building at Scale: How Anvil2 Powers ServiceTitan’s Design Revolution The Enterprise Design System Revolution In

June 19, 2025June 19, 2025
By understanding the emotional and visual impact of these intense hues and contrasts, UI and graphic designers can create compelling, high-impact designs that cut through visual clutter and effectively communicate their intended message.
Designed by Nature

Leveraging Natural Volcanic Palette for Impact

Igniting Natural Design In the dynamic and ever-evolving landscape of UI and graphic design, color

June 18, 2025June 19, 2025
Creative Confidence is a profoundly inspiring and practical book that demystifies creativity and makes it accessible to everyone.
Books

Creative Confidence

Unleashing the Creative Potential Within Us All A book written by Tom Kelley and David

June 17, 2025June 17, 2025
Service design aims for a win-win. It's focused on making the user experience better while also making sure the business is doing well, too
Podcast

Podcast: What is Service Design

Crafting Seamless Experiences Ever had an experience with a company or service that just worked?

June 16, 2025June 16, 2025
UX research isn’t just "talking to users"—it’s the scientific engine powering human-centered design
UX Research

What is UX Research? 

The Ultimate Guide to Building Products Users Actually Love As a UX designer with many

June 13, 2025June 13, 2025
Asphalt Aloha—a design language system that unified Gojek’s ecosystem while preserving its vibrant identity.
Design System

Asphalt Aloha

The Road to Unity: How Gojek’s Asphalt Aloha Design System Transformed a Super App In

June 12, 2025June 12, 2025
A collection of diverse fruits—oranges, a grapefruit, an apple, and a pear
Designed by Nature

Harnessing the Warmth of Nature

A Color Strategy for Designers Color is a fundamental element in both UI and graphic

June 11, 2025June 12, 2025
In essence, "Change by Design" is a powerful testament to the transformative potential of design thinking
Books

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown, CEO of IDEO, is a

June 10, 2025June 10, 2025
Emotional design is about so much more than just how things look
Podcast

Podcast: What is Emotional Design

The Hidden Language of Design: Emotional Design Why Products Make You Feel Things Have you

June 9, 2025June 10, 2025
UX Researchers and UX Designers. Though their work is deeply interconnected, conflating these roles is like mistaking a cartographer for an architect.
UX

UX Researcher vs UX Designer

Unpacking the Critical Differences That Drive Product Success In today’s digital battleground, user experience (UX)

June 6, 2025June 7, 2025
Ant Design – not just another UI library, but a comprehensive, values-driven design system that has reshaped how enterprises approach user experience.
Design System

Ant Design

How Ant Design Powers Enterprise UX at Scale In the high-stakes world of enterprise software,

June 5, 2025June 6, 2025

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