Often abbreviated as CX, refers to the overall experience of a customer when it's interacting with a company channel, product, or service. Starting from the moment when they first become aware of the company and its products or services, to the point of purchase, and even after the purchase [...]
Hick's law, also known as the Hick-Hyman law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision. The law states that the more options a person has to choose from, [...]
A customer journey is a path a customer takes from first becoming aware of a product or service to making a purchase and ultimately becoming a loyal customer. This journey typically involves several different stages, and each of them presents different challenges and opportunities for businesses to engage [...]
Dark patterns are user interface (UI) and user experience (UX) design techniques that are intentionally manipulative and deceptive. These techniques are designed and performed to trick the users into taking actions that they probably would not have taken if they were fully informed and aware of their choices. [...]
Cognitive Biases are mental shortcuts that people usually use to simplify complex information and make decisions quickly. These biases can impact the product/service user experience (UX) and the way how people perceive and interact with the product/service also. And understanding them can help UX designers to create more effective [...]
Behavioral design is a field of study that focuses on understanding and influencing human behavior. It combines principles coming from design, psychology, economics, and computer science to create interventions that can help people to make better decisions and improve their well-being. The concept behind Behavioral Design relies on [...]
Service management is the systematic approach to the planning, design, delivery, and improvement of services within an organization, and usually works hand in hand with Service Design methodologies. Service management focuses on ensuring that services are delivered in a way that meets the needs and expectations of the [...]
DesignOps, also known as Design Operations, is a term used to describe the strategies, processes, and practices that organizations use to manage and improve the design function. In other words, DesignOps is all about making sure that an organization's design team has the resources, support, and processes they [...]
Product design is the process of creating and developing a new product or service.This process typically involves a team of designers and engineers who work together to identify a problem or need in the market, and then develop a solution that meets that need in an effective, efficient, and aesthetically [...]
Service design is the process of designing and delivering a service that meets the needs and expectations of its users and business stakeholders. It involves identifying user needs and preferences, creating a service concept, prototyping and testing the service, and implementing and managing it to ensure its ongoing [...]
