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Hick's law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision
UX design

What is the Hick’s law

Hick’s law, also known as the Hick-Hyman law, is a psychological principle that describes the

December 15, 2022January 21, 2025
Cognitive biases are mental shortcuts that people usually use to simplify complex information and make decisions quickly.
Behavioral Design

What is Cognitive Biases

Why do Cognitive Biases Matter in UX Design? Cognitive biases are mental shortcuts that humans

December 14, 2022January 21, 2025

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