Hick's law, also known as the Hick-Hyman law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision. The law states that the more options a person has to choose from, [...]
Cognitive Biases are mental shortcuts that people usually use to simplify complex information and make decisions quickly. These biases can impact the product/service user experience (UX) and the way how people perceive and interact with the product/service also. And understanding them can help UX designers to create more effective [...]
