An infographic titled "How to Calculate the ROI of a UX Team: A Systematic Approach" against a light purple background. It outlines a four-step process: 1. Define Your Goals (SMART goals), 2. Determine Your Metrics (NPS, Conversion Rates, etc.), 3. Collect Data (Cost Data and Metric Data), and 4. Calculate the ROI (using NPV and simplified ROI formulas with examples). The graphic also includes sections for Challenges, Best Practices, and Tools, ending with the URL www.juanfernandopacheco.com.

Understanding the return on investment (ROI) of a UX team is critical for organizations aiming to justify and optimize their investment in user-centered design practices.
While calculating ROI in a UX context can be challenging because quantifying qualitative benefits is difficult, a systematic approach can reveal the value a UX team provides to an organization.