7 02, 2023

What is demographic segmentation

By |2023-02-07T03:56:07+00:00February 7, 2023|Digital Marketing|0 Comments

Demographic segmentation is a marketing technique that splits customers into groups based on their characteristics, such as age, gender, income, and education level Demographic segmentation is a method for understanding customer behavior and preferences and also for creating targeted marketing campaigns. To conduct demographic segmentation, marketers typically [...]

3 02, 2023

What is Digital Transformation

By |2023-02-03T22:21:08+00:00February 3, 2023|Digital Transformation|0 Comments

Digital transformation is the process of implementing and using digital technologies to fundamentally change how an organization operates and delivers value to its customers. This process can involve the implementation of new technologies, such as cloud computing, artificial intelligence, and the Internet of Things, as well as the [...]

1 02, 2023

What are the UX design best practices – Part 02

By |2023-02-01T04:54:50+00:00February 1, 2023|Product Desing, Service Design, UX, UX design|0 Comments

In the previous post, we discussed User Experience (UX) Design is the practice of designing digital products, such as websites and software applications, to create a positive and engaging user experience. UX designers use a variety of tools and techniques to create effective designs and should follow a [...]

31 01, 2023

What are the UX design best practices – Part 01

By |2023-02-01T04:59:25+00:00January 31, 2023|Product Desing, UX, UX design|0 Comments

User Experience (UX) Design is the practice of designing digital products, such as websites and software applications, to create a positive and engaging user experience. UX designers use a variety of tools and techniques to create effective designs and should follow a set of best practices to ensure [...]

17 01, 2023

What is User-centered design

By |2023-01-17T18:16:31+00:00January 17, 2023|Product Desing, Service Design|0 Comments

User-centered design is a design philosophy and process in which the needs, wants, and limitations of the end users of a product or service are the primary focus of the design process. In user-centered design, designers involve users in every stage of the design process, from research and [...]

12 01, 2023

What is User Journey Map

By |2023-01-12T00:35:53+00:00January 12, 2023|Customer Experience, UX, UX design|0 Comments

A User Journey Map is a visualization technique used in UX design to represent the different steps and experiences that a user goes through when using a product or service. A User Journey Map typically includes a visual representation of the user's path, as well as annotations or [...]

11 01, 2023

How to calculate the net present value (NPV) of a UX team

By |2023-01-11T17:22:54+00:00January 11, 2023|UX, UX design|0 Comments

The net present value (NPV) is a measure of the value of an investment or project, calculated by taking the present value of all expected future cash flows and subtracting the initial investment. In other words, it is a way to determine whether an investment is expected to [...]

11 01, 2023

How to calculate the RoI of a UX team

By |2023-01-11T03:25:15+00:00January 11, 2023|UX, UX design|0 Comments

To calculate the return on investment (RoI) of a UX team, you will need to consider the costs of the team (such as salaries, benefits, and any other expenses) and compare them to the benefits the team has provided to the organization. There are a few different ways [...]

10 01, 2023

What are User Personas

By |2023-01-10T03:27:27+00:00January 10, 2023|UX, UX design|0 Comments

User Personas are fictional, representative characters that represent the different types of users of a product or service They are created based on research and data about the target audience and are used to help designers and other stakeholders understand the needs, goals, and behaviors of different user [...]

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