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Juan Fernando Pacheco

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    • Design Manager
    • Senior Design Director
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Month: June 2026

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Strategic Jobs-to-be-Done Framework 2026 diagram showing the evolution from Traditional UX (task-focused, features, demographics) to Strategic JTBD 2026 (progress-focused, struggling moments, AI collaboration). Center circular framework displays The Struggling Moment at the core, surrounded by Four Forces of Progress: Push, Pull, Anxiety, and Inertia, all oriented toward Customer Progress and aligned business goals with user outcomes
Customer Experience

Beyond the Task: Architecting Progress with Jobs-to-be-Done in 2026

To truly master Strategic UX and Jobs-to-be-Done, we must look beyond the functional task and dive into the deep psychology of the user.

June 9, 2026June 10, 2026
UX is about understanding humans, navigating complexity, and aligning those human needs with business viability.
UX

Beyond the Portfolio: The Strategic UX Hiring Playbook for 2026

Over a decade ago, in 2015, a brilliant and pragmatic piece was written about “Getting

June 8, 2026June 8, 2026

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