An infographic titled "What is OKR from a Human-Centered Design Perspective" illustrates a six-step framework for setting goals with empathy and collaboration. It compares traditional top-down goal setting with human-centered approaches, lists common pitfalls and solutions, and provides real-world examples for employee well-being and customer experience. The design uses a color palette of teal, cream, mauve, and grey. The footer includes the website www.juanfernandopacheco.com.

OKRs, or “Objectives and Key Results,” are a widely used framework for setting, tracking, and achieving goals within organizations.
Originally developed at Intel in the 1970s and later popularized by John Doerr in Measure What Matters, OKRs have become a cornerstone of goal management for companies like Google, LinkedIn, and Twitter.

Infographic titled "What is User Research: The Comprehensive Guide" featuring sections on core concepts, importance, qualitative and quantitative types, a timeline of when to apply research, common tools, the research process, real-world examples, best practices, and recommended resources, all grounded in a user-centered design approach.

User research is the process of analyzing, studying, and understanding the needs, desires, challenges, behaviors, and motivations of the people who use a product or service.

It’s typically conducted to inform the design of new products or features or to improve an existing product. By uncovering how real users interact with a product, user research ensures that your designs are grounded in reality rather than assumptions.

An infographic titled "WHAT IS AESTHETIC-USABILITY? DESIGNING FOR DELIGHT AND FUNCTION" on a deep plum background. It visually explains the concept through six main sections: The Essence, Importance, Achieving Strategies, Benefits, Real-World Examples, Common Pitfalls, and Tips. Illustrations include a balance scale for aesthetics and usability, user interface examples, step-by-step icons, and a footer referencing juanfernandopacheco.com.

Aesthetic-Usability is a fundamental concept in user experience (UX) design, emphasizing that a product should be both visually appealing and easy to use.
Rooted in the idea that beauty can enhance functionality, aesthetic-usability plays a pivotal role in shaping how users interact with and perceive a product.