A design system is a collection of standardized guidelines, principles, components, and templates commonly used to create a consistent user experience across a range of products or services. The design system's goal is to create a cohesive and intuitive user experience by establishing a set of design principles [...]
Behavioral and attitudinal segmentation is a marketing technique that divides customers into small groups based on their behaviors and attitudes. Behavioral segmentation usually is based on how the customers behave in front of the products or services they purchase, their frequency of purchase, and their loyalty to the [...]
In the previous post, we discussed User Experience (UX) Design is the practice of designing digital products, such as websites and software applications, to create a positive and engaging user experience. UX designers use a variety of tools and techniques to create effective designs and should follow a [...]
User Experience (UX) Design is the practice of designing digital products, such as websites and software applications, to create a positive and engaging user experience. UX designers use a variety of tools and techniques to create effective designs and should follow a set of best practices to ensure [...]
User-centered design is a design philosophy and process in which the needs, wants, and limitations of the end users of a product or service are the primary focus of the design process. In user-centered design, designers involve users in every stage of the design process, from research and [...]
Human-Centered Design is a design approach that focuses on designing products, services, and experiences around the needs, wants, and limitations of the end user. This approach involves a systematic and iterative process that involves research, prototyping, and testing to create a product that is intuitive, user-friendly, and meets [...]
OKR stands for "Objectives and Key Results." It is a framework for setting and tracking goals and metrics in organizations. The idea behind OKR is to create alignment and engagement around measurable goals. In OKR, an "objective" is a clear and measurable goal that an organization or individual [...]
According to a McKinsey study from February 2020, nearly 66% of CEOs don't understand what their senior designers are doing. While many entrepreneurs read that design-driven company outperform their competitors and therefore invest in design programs, the concrete benefits of design remain a puzzle to most of them. [...]
A few days ago, I posted the first part of how to get started in UX — Part 01, and like those are six steps, today I am sharing these hard steps and how it takes you a while to accomplish your goal. And you should expect this whole [...]
Often abbreviated as CX, refers to the overall experience of a customer when it's interacting with a company channel, product, or service. Starting from the moment when they first become aware of the company and its products or services, to the point of purchase, and even after the purchase [...]
