The understanding phase of the product design process is the stage where designers and other stakeholders gather information about the problem that the product is intended to solve.
This typically involves conducting market research, identifying user needs and requirements, and defining the scope and goals of the project. The goal of this phase is to gain a deep understanding of the problem and the target market, so that the team can create a product that will effectively meet the needs of the users. This phase typically involves a lot of brainstorming and collaboration, as well as the creation of sketches, prototypes, and other visual aids to help the team better understand the problem and potential solutions.
In a few words, in the understanding phase of the product design methods, we’re talking about how to be emphatic with others, we put ourselves into users’ shoes and understand their likes & dislikes, context, needs, pain points, challenges, and endeavors, etc. Meanwhile, we learn about the business:
- What is the money-making model?
- What are the metrics to measure business success?
- What are the business challenges?
- What product cycle we are in?