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Juan Fernando Pacheco

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Title: The Customer Insights Map
Product Desing

The Customer Insights Map

The Evolution of Customer Journey Mapping For decades, businesses have relied on customer journey maps

April 17, 2025April 18, 2025
usability and user experience (UX) design are critical for creating products that resonate with users
UX design

Usability and UX Design Process: A Comprehensive Guide

In today’s digital landscape, usability and UX design process are critical for creating products that

February 17, 2025February 17, 2025
The Starbucks journey is more than just a coffee run
Customer Experience

Part 2: Starbucks Customer Journey Map – Reflecting and Exiting

The second half of the Starbucks customer journey map focuses on post-purchase experiences, including the

January 28, 2025January 28, 2025
The Starbucks journey is more than just a coffee run
Customer Experience

Part 1: Starbucks Customer Journey Map – Entering, Anticipating, and Engaging

Starbucks has become synonymous with coffee culture, blending quality beverages with an inviting experience. However,

January 27, 2025January 27, 2025
Innovation and Design Thinking are two closely human-centered related concepts that can work to help develop new products or services.
Design Thinking Innovation

Innovation and Design Thinking

A Pathway to Human-Centered Solutions In today’s fast-paced and competitive world, businesses are constantly seeking

January 3, 2023January 21, 2025
Hick's law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision
UX design

What is the Hick’s law

Hick’s law, also known as the Hick-Hyman law, is a psychological principle that describes the

December 15, 2022January 21, 2025
A customer journey is a path a customer takes from first becoming aware of a product or service to make a purchase and ultimately becoming a loyal customer
Customer Experience

What is Customer Journey

A Comprehensive Guide to Customer Journey In today’s competitive business landscape, understanding the customer journey

December 15, 2022January 21, 2025

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