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Juan Fernando Pacheco

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  • Who is Juan Fernando Pacheco
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    • Design Manager
    • Senior Design Director
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Month: October 2025

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Decoding the customer journey is the first, most critical step in building a truly customer-centric organization.
Customer Experience

Decoding the Customer Journey

A Strategic Blueprint for Business Success In the architecture of modern business, the most critical

October 6, 2025October 6, 2025
The quest for force multipliers is not a one-time project; it's a continuous mindset. It's the essence of strategic thinking in the digital age
Strategy

Force Multipliers

The Strategist’s Secret to Asymmetric Results We’ve all felt the pressure: do more, innovate faster,

October 3, 2025October 6, 2025
This 10-step process provides a robust framework, but its success hinges on a cultural shift within your organization
UX design

10 Steps to Create Actionable Personas

In the complex world of product development, it’s alarmingly easy to build for a vague,

October 3, 2025
Crafting insight is not a linear, one-time event. It's a continuous, iterative cycle
Strategy

Crafting Insight

The Alchemy of Strategy in UX and Technology If you’ve ever stared at a spreadsheet

October 3, 2025
A Customer Journey Map is more than a diagram; it's a strategic compass. It aligns your organization's internal machinery with the external reality of your customer's experience
UX design

Customer Journey Maps – The what, why, when and how

In the complex ecosystem of modern business, where customers interact with brands across a dozen

October 2, 2025October 2, 2025
The Strategy Formula—Why, How, What—is the ultimate tool for achieving that clarity. It forces rigor, fosters alignment, and grounds your ambition in reality
Strategy

The Strategy Formula

A Practitioner’s Guide to Winning with Why, What, and How For over two decades as

October 2, 2025October 2, 2025
An empathy map is more than just a diagram on a wall. It is a practice, a mindset, and a commitment to seeing the world through someone else's eye
UX Research

Empathy Mapping

The First Step Toward Human-Centered Design In the intricate dance of creating technology that serves

October 1, 2025
The Strategy Loop Is a continuous, living process of learning and adaptation. It’s a system you build, not a sermon you preach
Strategy

The Strategy Loop

Moving from Static Plans to Dynamic, Winning Systems For decades, we’ve been sold a lie

October 1, 2025October 1, 2025

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