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Juan Fernando Pacheco

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Author: Juan Fernando Pacheco

I am Juan Fernando Pacheco, a Business Development Manager, Senior Product Designer, and UX Designer with 20+ years of experience working on user-centered experiences, developing products and services driven by research and design.
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User-centered design is a design philosophy and process in which the needs, wants, and limitations of the end users of a product or service are the primary focus of the design process.
Human-Centered Design

What is User-centered design

User-centered design (UCD) is a design philosophy and process that prioritizes the needs, desires, and

January 17, 2023January 24, 2025
User Journey Map typically includes a visual representation of the user's path, as well as annotations or notes about the user's thoughts, emotions, and actions at each step.
UX

What is User Journey Map

A Comprehensive Guide for UX Design In the realm of UX design, understanding the user’s

January 12, 2023January 24, 2025
The net present value (NPV) is a measure of the value of an investment or project, calculated by taking the present value of all expected future cash flows and subtracting the initial investment.
UX design

How to calculate the net present value (NPV) of a UX team

In the ever-evolving digital economy, user experience (UX) is more than a buzzword; it is

January 11, 2023January 24, 2025
Return on investment (RoI) is a performance measure (KPI) used to evaluate the efficiency of an investment.
UX design

How to calculate the RoI of a UX team

Understanding the return on investment (ROI) of a UX team is critical for organizations aiming

January 11, 2023January 24, 2025
User personas are fictional, representative characters that represent the different types of users of a product or service
UX

What are User Personas

A Comprehensive Guide on What Are User Personas In the world of user experience (UX)

January 10, 2023January 24, 2025
In user experience (UX) design, ingredients refer to the information, data, and other resources used to inform the design process.
UX design

What are the UX Design ingredients

A Comprehensive Guide on What are the UX Design Ingredients UX design (user experience design)

January 8, 2023January 24, 2025
Human-Centered design is a design approach that focuses on designing products, services, and experiences around the needs, wants, and limitations of the end user
Product Desing

Designing a Product from a Human-Centered Design perspective

Human-Centered Design (HCD) has revolutionized the way products, services, and experiences are created by placing

January 6, 2023January 24, 2025
A business elevator pitch from a human-centered design perspective is a brief, persuasive presentation that is designed to convince an audience to take action
Business

How to elaborate a business elevator pitch from a Human-Centered Design perspective

Creating an elevator pitch is an essential skill for any entrepreneur, designer, or business professional

January 6, 2023January 24, 2025
OKR stands for "Objectives and Key Results." It is a framework for setting and tracking goals and metrics in organizations. The idea behind OKR is to create alignment and engagement around measurable goals.
Agile

What is OKR from a Human-Centered Design Perspective

OKRs, or “Objectives and Key Results,” are a widely used framework for setting, tracking, and

January 6, 2023January 24, 2025
User Research is the process of analyzing, studying, and understanding the needs, desires, challenges, behaviors, and motivations of people who use a product or service
UX design

What is User Research

A Comprehensive Guide on User Research In today’s rapidly evolving digital world, understanding user needs

January 6, 2023January 22, 2025
IDEO Human-Centered Design (HCD) tools are based on a process and a set of techniques used to create new solutions for the world or solve existing problems.
Design Thinking

IDEO Human-Centered Design (HCD) Design Process

A Comprehensive Guide to Human-Centered Design (HCD) IDEO’s Human-Centered Design (HCD) methodology has revolutionized how

January 4, 2023January 22, 2025
Innovation and Design Thinking are two closely human-centered related concepts that can work to help develop new products or services.
Design Thinking Innovation

Innovation and Design Thinking

A Pathway to Human-Centered Solutions In today’s fast-paced and competitive world, businesses are constantly seeking

January 3, 2023January 21, 2025

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