Digital transformation is the process of implementing and using digital technologies to fundamentally change how an organization operates and delivers value to its customers. This process can involve the implementation of new technologies, such as cloud computing, artificial intelligence, and the Internet of Things, as well as the [...]
Progressive disclosure is a design technique used in user experience (UX) design to present information to users in a step-by-step, or incremental manner. The goal of progressive disclosure is to minimize the amount of information displayed to users at any given time, reducing cognitive overload and increasing the [...]
Hick's law, also known as the Hick-Hyman law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision. The law states that the more options a person has to choose from, [...]
A customer journey is a path a customer takes from first becoming aware of a product or service to making a purchase and ultimately becoming a loyal customer. This journey typically involves several different stages, and each of them presents different challenges and opportunities for businesses to engage [...]
Dark patterns are user interface (UI) and user experience (UX) design techniques that are intentionally manipulative and deceptive. These techniques are designed and performed to trick the users into taking actions that they probably would not have taken if they were fully informed and aware of their choices. [...]
Cognitive Biases are mental shortcuts that people usually use to simplify complex information and make decisions quickly. These biases can impact the product/service user experience (UX) and the way how people perceive and interact with the product/service also. And understanding them can help UX designers to create more effective [...]
Behavioral design is a field of study that focuses on understanding and influencing human behavior. It combines principles coming from design, psychology, economics, and computer science to create interventions that can help people to make better decisions and improve their well-being. The concept behind Behavioral Design relies on [...]
Service management is the systematic approach to the planning, design, delivery, and improvement of services within an organization, and usually works hand in hand with Service Design methodologies. Service management focuses on ensuring that services are delivered in a way that meets the needs and expectations of the [...]
Service design is the process of designing and delivering a service that meets the needs and expectations of its users and business stakeholders. It involves identifying user needs and preferences, creating a service concept, prototyping and testing the service, and implementing and managing it to ensure its ongoing [...]
