Affect Grid is a tool used in UX design to help designers understand and predict how users will feel about a particular product or service. This tool is based on the principles of affective computing, which is the study of how computers can recognize, interpret, and respond to [...]
Dark patterns are user interface (UI) and user experience (UX) design techniques that are intentionally manipulative and deceptive. These techniques are designed and performed to trick the users into taking actions that they probably would not have taken if they were fully informed and aware of their choices. [...]
Emotional Design in UX (User Experience) refers to the way a product or service is designed to create an emotional connection with the user. This design approach can be achieved, through a combination of several factors such as the appearance, functionality, usability, accessibility, and overall user experience of a [...]
