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Juan Fernando Pacheco

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  • Who is Juan Fernando Pacheco
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    • Design Manager
    • Senior Design Director
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Month: September 2025

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The framework of the five archetypes empowers us to move from a reactive stance to a proactive one
Strategy

A Deep Dive into the 5 Strategy Archetypes

Navigating the Strategic Landscape In the realms of user experience design and IT solution architecture,

September 5, 2025September 5, 2025
Your insight becomes the North Star for ideation, design, and development. It inspires features, informs architectural decisions
Strategy

Craft Clear Insights

The Strategist’s Guide to Finding Meaning in Data As a UX designer, you stare at

September 4, 2025September 4, 2025
Customer Journey Layers is more than a diagram; it's a philosophical shift from a customer-centric mindset to a customer-centric operating model
UX/UI

Deconstructing the Customer Journey

A Strategic Layered Framework for Digital Success In the intricate dance of digital commerce, understanding

September 4, 2025September 4, 2025
Framing the problem is the highest-leverage activity in any strategic endeavor. It is the art of asking the right question before desperately searching for answers.
Strategy

Frame The Problem

The Strategist’s Most Critical (and Overlooked) Skill If you’ve ever built a software product, designed

September 3, 2025September 3, 2025
The Unified Approach to UX/UI
UX/UI

The Unified Approach to UX/UI

Designing Consistency In the two decades I’ve spent navigating the turbulent waters of product development—from

September 3, 2025September 3, 2025
Positioning to win is about creating new value that you can deliver confidently, repeatably, and at scale.
Strategy

Create New Value

The Strategic Art of Winning Markets Without Inventing New Tech As a UX designer and

September 2, 2025September 2, 2025
Stop building minimally viable products. Start crafting minimally viable user experiences.
UX

Minimum Viable User Experiences

The Concierge Experiment for Digital Product Success In the relentless pursuit of product-market fit, the

September 2, 2025September 2, 2025
Long-term thinking isn’t neglect of the present—it’s leverage architecture. As Ray Dalio notes in Principles
Strategy

Think Long Term

The Strategist’s Secret Weapon for Exponential Growth The Chessboard of Strategy In the 1980s, IBM

September 1, 2025September 1, 2025

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