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Behavioral and attitudinal segmentation
Digital Marketing

What is behavioral and attitudinal segmentation

In the world of marketing, understanding your customers is paramount. One way to achieve this

February 23, 2023January 25, 2025
UX Design is the practice of designing digital products, such as websites or software applications, enabling a positive experience.
UX

What are the UX design best practices – Part 01

User Experience (UX) Design focuses on creating digital products that deliver positive and engaging user

January 31, 2023January 24, 2025
User Journey Map typically includes a visual representation of the user's path, as well as annotations or notes about the user's thoughts, emotions, and actions at each step.
UX

What is User Journey Map

A Comprehensive Guide for UX Design In the realm of UX design, understanding the user’s

January 12, 2023January 24, 2025
Return on investment (RoI) is a performance measure (KPI) used to evaluate the efficiency of an investment.
UX design

How to calculate the RoI of a UX team

Understanding the return on investment (ROI) of a UX team is critical for organizations aiming

January 11, 2023January 24, 2025
A business elevator pitch from a human-centered design perspective is a brief, persuasive presentation that is designed to convince an audience to take action
Business

How to elaborate a business elevator pitch from a Human-Centered Design perspective

Creating an elevator pitch is an essential skill for any entrepreneur, designer, or business professional

January 6, 2023January 24, 2025
User Research is the process of analyzing, studying, and understanding the needs, desires, challenges, behaviors, and motivations of people who use a product or service
UX design

What is User Research

A Comprehensive Guide on User Research In today’s rapidly evolving digital world, understanding user needs

January 6, 2023January 22, 2025
Innovation and Design Thinking are two closely human-centered related concepts that can work to help develop new products or services.
Design Thinking Innovation

Innovation and Design Thinking

A Pathway to Human-Centered Solutions In today’s fast-paced and competitive world, businesses are constantly seeking

January 3, 2023January 21, 2025
Affect Grid is a tool used in UX (user experience) design to help designers understand and predict how users will feel about a particular product or service.
UX design

What is Affect Grid

Affect Grid in UX Design Introduction In the evolving landscape of user experience (UX) design,

January 1, 2023January 21, 2025
Aesthetic usability is the idea that a product or design should be both aesthetically pleasing and easy to use
UX design

What is Aesthetic-Usability

Aesthetic-Usability is a fundamental concept in user experience (UX) design, emphasizing that a product should

December 31, 2022January 21, 2025
Customer experience, refers to the overall experience of a customer when it's interacting with a company channel, product, or service.
Customer Experience

What is Customer Experience

A Comprehensive Guide to CX Customer Experience, often abbreviated as CX, is the holistic perception

December 16, 2022January 26, 2025

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