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Juan Fernando Pacheco

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  • Who is Juan Fernando Pacheco
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    • Design Manager
    • Senior Design Director
    • Senior Product Manager
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Year: 2025

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  • 2025
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Customer journey mapping, what was once a static exercise involving sticky notes and whiteboards, has evolved into the foundation of competitive digital experience.
Digital Transformation

Transforming the Digital Experience

The Evolution of Customer Journey Mapping The New Competitive Battlefield: Why Traditional Mapping No Longer

September 25, 2025September 25, 2025
Strategy done right is not a mystical art reserved for top-tier consultants. It is a disciplined craft. It is the hard work of diving deep into the data and human experience to find clear insights—the true ingredients
Strategy

Strategy Done Right

From Raw Insights to Persuasive Action As a UX Designer and IT Solutions Architect with

September 24, 2025September 24, 2025
Testing generative AI requires us to expand our UX research toolkit. We can no longer rely solely on prototyping predictable flows
UX Research

UX Research Methods for Testing Generative AI

How to adapt traditional usability principles for the unpredictable world of large language models and

September 24, 2025September 24, 2025
Understanding your organization’s UX maturity is not an exercise in vanity. It is a vital diagnostic tool that allows you to identify strengths to celebrate and weaknesses to address
UX design

The 6 Levels of UX Maturity

A Strategic Blueprint for Organizational Transformation For over two decades, I’ve navigated the complex landscape

September 19, 2025September 19, 2025
I encourage you to explore the UX Project Checklist, adapt it to your context, and continue refining it as your practice evolves
UX design

UX Project Checklist

The Ultimate Guide for Design Professionals As a UX designer and IT solutions architect with over two

September 19, 2025September 19, 2025
Strategy is no longer a mystery to be decoded. It is a discipline to be mastered. The three-level framework provides a mental model
Strategy

Strategy Decoded

The 3-Level Framework for the Full-Stack Strategist If you’ve ever felt that “strategy” is a

September 19, 2025September 19, 2025
The future of UX design is not in crafting perfect, isolated interactions. It is in designing intelligent, adaptive, and respectful nodes within a vast and complex human ecosystem
Strategy

Designing UX Strategies Based on Ecosystem Thinking

In the ever-evolving digital landscape, we are constantly challenged to design experiences that are not

September 18, 2025September 18, 2025
Customer journey mapping is not a one-time exercise but a continuous practice that embeds customer-centricity into organizational DNA
UX design

How to Create a Customer Journey Map

 Comprehensive Guide for UX Professionals Crafting Exceptional Experiences Through Strategic Visualization Introduction: Why Customer Journey

September 15, 2025
The framework of the five archetypes empowers us to move from a reactive stance to a proactive one
Strategy

A Deep Dive into the 5 Strategy Archetypes

Navigating the Strategic Landscape In the realms of user experience design and IT solution architecture,

September 5, 2025September 5, 2025
Your insight becomes the North Star for ideation, design, and development. It inspires features, informs architectural decisions
Strategy

Craft Clear Insights

The Strategist’s Guide to Finding Meaning in Data As a UX designer, you stare at

September 4, 2025September 4, 2025
Customer Journey Layers is more than a diagram; it's a philosophical shift from a customer-centric mindset to a customer-centric operating model
UX/UI

Deconstructing the Customer Journey

A Strategic Layered Framework for Digital Success In the intricate dance of digital commerce, understanding

September 4, 2025September 4, 2025
Framing the problem is the highest-leverage activity in any strategic endeavor. It is the art of asking the right question before desperately searching for answers.
Strategy

Frame The Problem

The Strategist’s Most Critical (and Overlooked) Skill If you’ve ever built a software product, designed

September 3, 2025September 3, 2025

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