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Juan Fernando Pacheco

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    • Design Manager
    • Senior Design Director
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Author: Juan Fernando Pacheco

I am Juan Fernando Pacheco, a Business Development Manager, Senior Product Designer, and UX Designer with 20+ years of experience working on user-centered experiences, developing products and services driven by research and design.
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Developer personas are semi-fictitious representations of real-life product users or buyers — in this case, software developers and other technology professionals
Development

Why Personas Are the Secret Weapon in Software Development

As a UX designer with over two decades in the trenches, I’ve seen countless software

July 9, 2025July 9, 2025
Brands like Apple and Tesla dominate by embedding user-centricity in their DNA
UX

A Deep Dive into the User Experience Design Process

User Experience (UX) design isn’t just about aesthetics—it’s a strategic, research-driven framework for solving human

July 8, 2025July 8, 2025
four core types of UX research
UX Research

What Are Various Types of User Research?

User research isn’t a luxury—it’s the oxygen of human-centered design. Get it wrong, and you’ll

July 7, 2025July 8, 2025
The Audi Design System transcends pixels and code. It’s the digital embodiment of Ingolstadt’s engineering soul
Design System

Audi Design System

The Audi Design System: Engineering Progress Through Progressive Premium Where Engineering Meets Aesthetics: The Soul

July 3, 2025July 3, 2025
A grand vertical sign, emblazoned with bright yellow and red lights, stands prominently against a deep blue sky that transitions to near black
Designed by Nature

Illuminating Design

A Professional’s Guide to Leveraging Urban Night Colors Color in UI and graphic design is

July 2, 2025July 3, 2025
Alibaba: The House That Jack Ma Built," Duncan Clark delivers a compelling and meticulously researched narrative that goes beyond a mere corporate history
Books

Alibaba: The House That Jack Ma Built

Duncan Clark offers an intimate and comprehensive account of the rise of Alibaba, one of

July 1, 2025July 3, 2025
DesignOps recognizes that design isn't just about making things look pretty
Podcast

Podcast: What is DesignOps

Unlocking Design Excellence: Your Guide to DesignOps Ever wonder how some companies consistently deliver amazing

June 30, 2025July 1, 2025
This UX research process isn't academic—it's profit engineering. Microsoft attributes 300% research ROI to strict Frog framework adherence.
UX Research

Conducting UX Research

The Step-by-Step UX Research Mastery Guide That Saved Microsoft $2.4M As a UX research lead,

June 27, 2025June 28, 2025
the Atlassian Design System (ADS) emerges as the conductor unifying every instrument
Design System

Atlassian Design System

The Atlassian Design System: Engineering Harmony at Scale The Symphony of Collaboration: More Than Just

June 26, 2025June 3, 2025
The provided desert image captures precisely this kind of serene and powerful natural setting
Designed by Nature

A Designer’s Guide to Desert Color Palettes

Desert’s Embrace Color, a cornerstone of effective UI and graphic design, holds immense power to

June 25, 2025June 25, 2025
Creativity, Inc. is more than a business book; it's a testament to the enduring power of human creativity and the leadership principles required to unleash it.
Books

Creativity, Inc

Overcoming the Unseen Forces That Stand in the Way of True Inspiration Ed Catmull, co-founder

June 24, 2025June 24, 2025
Service design aims for a win-win. It's focused on making the user experience better while also making sure the business is doing well, too
Podcast

Podcast: What is Product Design

Why Product Design is More Than Just Pretty Pictures Beyond the Surface When you hear

June 23, 2025June 24, 2025

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