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Juan Fernando Pacheco

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This 10-step process provides a robust framework, but its success hinges on a cultural shift within your organization
UX design

10 Steps to Create Actionable Personas

In the complex world of product development, it’s alarmingly easy to build for a vague,

October 3, 2025
A Customer Journey Map is more than a diagram; it's a strategic compass. It aligns your organization's internal machinery with the external reality of your customer's experience
UX design

Customer Journey Maps – The what, why, when and how

In the complex ecosystem of modern business, where customers interact with brands across a dozen

October 2, 2025October 2, 2025
An empathy map is more than just a diagram on a wall. It is a practice, a mindset, and a commitment to seeing the world through someone else's eye
UX Research

Empathy Mapping

The First Step Toward Human-Centered Design In the intricate dance of creating technology that serves

October 1, 2025
At its core, value creation is defined by a simple but profound equation
Strategy

Levers for Value Creation

A Strategic Blueprint for Business Leaders In the relentless pursuit of growth and competitive advantage,

September 29, 2025
Testing generative AI requires us to expand our UX research toolkit. We can no longer rely solely on prototyping predictable flows
UX Research

UX Research Methods for Testing Generative AI

How to adapt traditional usability principles for the unpredictable world of large language models and

September 24, 2025September 24, 2025
Understanding your organization’s UX maturity is not an exercise in vanity. It is a vital diagnostic tool that allows you to identify strengths to celebrate and weaknesses to address
UX design

The 6 Levels of UX Maturity

A Strategic Blueprint for Organizational Transformation For over two decades, I’ve navigated the complex landscape

September 19, 2025September 19, 2025
I encourage you to explore the UX Project Checklist, adapt it to your context, and continue refining it as your practice evolves
UX design

UX Project Checklist

The Ultimate Guide for Design Professionals As a UX designer and IT solutions architect with over two

September 19, 2025September 19, 2025
The future of UX design is not in crafting perfect, isolated interactions. It is in designing intelligent, adaptive, and respectful nodes within a vast and complex human ecosystem
Strategy

Designing UX Strategies Based on Ecosystem Thinking

In the ever-evolving digital landscape, we are constantly challenged to design experiences that are not

September 18, 2025September 18, 2025
Customer journey mapping is not a one-time exercise but a continuous practice that embeds customer-centricity into organizational DNA
UX design

How to Create a Customer Journey Map

 Comprehensive Guide for UX Professionals Crafting Exceptional Experiences Through Strategic Visualization Introduction: Why Customer Journey

September 15, 2025
Stop building minimally viable products. Start crafting minimally viable user experiences.
UX

Minimum Viable User Experiences

The Concierge Experiment for Digital Product Success In the relentless pursuit of product-market fit, the

September 2, 2025September 2, 2025
Documentation remains UX design's most underrated discipline—simultaneously dismissed as bureaucratic overhead and celebrated as the secret weapon of high-performing teams
UX design

Documentation in UX Design

The Unseen Backbone Documentation remains UX design’s most underrated discipline—simultaneously dismissed as bureaucratic overhead and

August 28, 2025August 28, 2025
Comfort isn’t about coddling users—it’s about respecting human limitations. Physical ease prevents injury; emotional ease builds trust. In an age of digital saturation, comfort is the ultimate differentiator
UX design

Comfort in UX Design

Crafting Experiences for Emotional and Physical Ease Introduction: The Overlooked Imperative Imagine tapping frantically on

August 27, 2025August 28, 2025

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