Hick's law, also known as the Hick-Hyman law, is a psychological principle that describes the relationship between the complexity of a decision and the time it takes to make that decision. The law states that the more options a person has to choose from, [...]
A customer journey is a path a customer takes from first becoming aware of a product or service to making a purchase and ultimately becoming a loyal customer. This journey typically involves several different stages, and each of them presents different challenges and opportunities for businesses to engage [...]
Dark patterns are user interface (UI) and user experience (UX) design techniques that are intentionally manipulative and deceptive. These techniques are designed and performed to trick the users into taking actions that they probably would not have taken if they were fully informed and aware of their choices. [...]
Behavioral design is a field of study that focuses on understanding and influencing human behavior. It combines principles coming from design, psychology, economics, and computer science to create interventions that can help people to make better decisions and improve their well-being. The concept behind Behavioral Design relies on [...]
Product design is the process of creating and developing a new product or service. This process typically involves a team of designers and engineers who work together to identify a problem or need in the market, and then develop a solution that meets that need in an effective, efficient, [...]
Design thinking is a user-centered approach to problem-solving that involves empathy, creativity, and experimentation. The 4D UX methodology is a specific way of applying Design Thinking to user experience design. It consists of four steps: discover, define, design, and deliver, and it addresses almost all facets identifying: The target users,Benchmarking,Defining [...]
A long time ago, I discovered Mei Zhang's post about when it's the right time to apply a specific product design methods. And, for sure, it's a common question not just among UX/UI designers, or even professionals design related. Just keep in mind as a designer, you should [...]
