Usability is a critical factor in user experience (UX) design and refers to the ease with which users can learn and use a product. A product is said to be useful if it is easy to learn, efficient to use and satisfying to the user. Good usability is [...]
To calculate the return on investment (RoI) of a UX team, you will need to consider the costs of the team (such as salaries, benefits, and any other expenses) and compare them to the benefits the team has provided to the organization. There are a few different ways [...]
OKR stands for "Objectives and Key Results." It is a framework for setting and tracking goals and metrics in organizations. The idea behind OKR is to create alignment and engagement around measurable goals. In OKR, an "objective" is a clear and measurable goal that an organization or individual [...]
According to a McKinsey study from February 2020, nearly 66% of CEOs don't understand what their senior designers are doing. While many entrepreneurs read that design-driven company outperform their competitors and therefore invest in design programs, the concrete benefits of design remain a puzzle to most of them. [...]
Dark patterns are user interface (UI) and user experience (UX) design techniques that are intentionally manipulative and deceptive. These techniques are designed and performed to trick the users into taking actions that they probably would not have taken if they were fully informed and aware of their choices. [...]
Behavioral design is a field of study that focuses on understanding and influencing human behavior. It combines principles coming from design, psychology, economics, and computer science to create interventions that can help people to make better decisions and improve their well-being. The concept behind Behavioral Design relies on [...]
DesignOps, also known as Design Operations, is a term used to describe the strategies, processes, and practices that organizations use to manage and improve the design function. In other words, DesignOps is all about making sure that an organization's design team has the resources, support, and processes they [...]
