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Juan Fernando Pacheco

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Tag: Product Design

Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

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This 10-step process provides a robust framework, but its success hinges on a cultural shift within your organization
UX design

10 Steps to Create Actionable Personas

In the complex world of product development, it’s alarmingly easy to build for a vague,

October 3, 2025
A Customer Journey Map is more than a diagram; it's a strategic compass. It aligns your organization's internal machinery with the external reality of your customer's experience
UX design

Customer Journey Maps – The what, why, when and how

In the complex ecosystem of modern business, where customers interact with brands across a dozen

October 2, 2025October 2, 2025
Testing generative AI requires us to expand our UX research toolkit. We can no longer rely solely on prototyping predictable flows
UX Research

UX Research Methods for Testing Generative AI

How to adapt traditional usability principles for the unpredictable world of large language models and

September 24, 2025September 24, 2025
Service design aims for a win-win. It's focused on making the user experience better while also making sure the business is doing well, too
Podcast

Podcast: What is Product Design

Why Product Design is More Than Just Pretty Pictures Beyond the Surface When you hear

June 23, 2025June 24, 2025
Design Thinking isn’t just a trendy term—it’s a human-centered revolution in problem-solving
Podcast

Podcast: What is Design Thinking

Design Thinking isn’t just a trendy term—it’s a human-centered revolution in problem-solving. Rooted in industrial design

May 26, 2025May 26, 2025
We have created .pulse as the one source of truth for all processes and beliefs inside Heartbeat Agency.
Design System

.pulse

The Heartbeat of Collaboration at Heartbeat Agency In the fast-paced world of digital innovation, maintaining

May 23, 2025May 24, 2025
Storytelling in Design Defining, Designing, and Selling Multidevice Products (Anna Dahlström)
Books

Storytelling in Design: Defining, Designing, and Selling Multidevice Products

Anna Dahlström explores the profound role that storytelling plays in product design. Dahlström argues that

May 13, 2025May 25, 2025
Title: The Customer Insights Map
Product Desing

The Customer Insights Map

The Evolution of Customer Journey Mapping For decades, businesses have relied on customer journey maps

April 17, 2025April 18, 2025
KUER Model diagram showing four phases: Key Prerequisites, Understand & Discover, Enable & Define, Reinforce & Deliver.
Service Design

The KUER Model for Service Design

A Blueprint for Successful Implementation In an era where customer experience reigns supreme, service design

March 31, 2025April 1, 2025
Berkana Two Loop Model Diagram
Innovation

 Berkana Two Loop Model

An Accessible Framework for Systems Change Systems thinking is often criticized for being overly complex,

March 28, 2025March 29, 2025
Design Thinking 101
Design Thinking

Design Thinking 101: A Comprehensive Guide to the Process

Design Thinking is a human-centered methodology that empowers teams to solve complex problems through creativity,

March 17, 2025March 18, 2025
SWOT Analysis - Juan fernando Pacheco
Business

SWOT Analysis

Decoding Your Business DNA: A Deep Dive into SWOT Analysis In today’s dynamic business landscape,

March 12, 2025March 12, 2025

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