Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

20 09, 2024

The Power of Innovation Squads

By |2024-09-20T01:50:17+00:00September 20, 2024|Book, Leadership|0 Comments

Driving Change and Growth in Organizations In today's fast-paced business environment, innovation is not just a buzzword; it is essential for success. Organizations must continuously adapt to changing market dynamics, consumer preferences, and technological advancements to remain competitive. One effective approach companies are increasingly adopting to foster innovation is [...]

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17 09, 2024

5 Essential Productivity Systems for UX Professionals

By |2024-09-17T00:11:10+00:00September 17, 2024|Customer Experience, Leadership, UX, UX design|0 Comments

As a UX designer, manager, or director, you're tasked with ... harmonizing user needs, business goals, and technical constraints—all while fostering creativity and collaboration. Managing this complexity requires not just talent, but effective productivity systems tailored to your unique challenges. Here’s an in-depth look at how you [...]

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16 09, 2024

The Design Thinking Life Playbook

By |2024-09-16T00:36:13+00:00September 16, 2024|Book|0 Comments

Summary of The Design Thinking Life Playbook by Michael Lewrick, Jean-Paul Thommen, and Larry Leifer The Design Thinking Life Playbook is an engaging and practical guide that employs the principles of Design Thinking to navigate personal and professional life changes. The authors, Michael Lewrick, Jean-Paul Thommen, and Larry [...]

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9 09, 2024

Leading Without the Title: A Guide for UX Designers

By |2024-09-09T15:19:32+00:00September 9, 2024|Leadership, UX, UX design|0 Comments

In the world of UX design, leadership isn't confined to a title or position on the org chart. The misconception that leadership is tied to a role or seniority can limit your potential. In reality, leadership is a skill, not a label. Over my 20+ years as [...]

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6 09, 2024

What is Fluent Design System

By |2024-09-06T05:37:28+00:00September 6, 2024|Design System|0 Comments

The Fluent Design System, developed by Microsoft, offers a comprehensive framework for crafting user-centered designs across the company's products and services. By establishing design principles, guidelines, and best practices, Fluent Design aims to deliver a cohesive and consistent experience to users, encompassing visual, interaction, and user experience design [...]

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25 02, 2023

What is a Design System

By |2023-02-28T05:37:38+00:00February 25, 2023|Design System, Product Desing, Service Design, UX, UX design|0 Comments

A design system is a collection of standardized guidelines, principles, components, and templates commonly used to create a consistent user experience across a range of products or services. The design system's goal is to create a cohesive and intuitive user experience by establishing a set of design principles [...]

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23 02, 2023

What is behavioral and attitudinal segmentation

By |2023-02-23T06:16:04+00:00February 23, 2023|Behavioral Design, Product Desing, Service Design, UX|0 Comments

Behavioral and attitudinal segmentation is a marketing technique that divides customers into small groups based on their behaviors and attitudes. Behavioral segmentation usually is based on how the customers behave in front of the products or services they purchase, their frequency of purchase, and their loyalty to the [...]

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7 02, 2023

What is demographic segmentation

By |2023-02-07T03:56:07+00:00February 7, 2023|Digital Marketing|0 Comments

Demographic segmentation is a marketing technique that splits customers into groups based on their characteristics, such as age, gender, income, and education level Demographic segmentation is a method for understanding customer behavior and preferences and also for creating targeted marketing campaigns. To conduct demographic segmentation, marketers typically [...]

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3 02, 2023

What is Digital Transformation

By |2023-02-03T22:21:08+00:00February 3, 2023|Digital Transformation|0 Comments

Digital transformation is the process of implementing and using digital technologies to fundamentally change how an organization operates and delivers value to its customers. This process can involve the implementation of new technologies, such as cloud computing, artificial intelligence, and the Internet of Things, as well as the [...]

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