Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

25 02, 2023

What is a Design System

By |2023-02-28T05:37:38+00:00February 25, 2023|Design System, Product Desing, Service Design, UX, UX design|0 Comments

A design system is a collection of standardized guidelines, principles, components, and templates commonly used to create a consistent user experience across a range of products or services. The design system's goal is to create a cohesive and intuitive user experience by establishing a set of design principles [...]

23 02, 2023

What is behavioral and attitudinal segmentation

By |2023-02-23T06:16:04+00:00February 23, 2023|Behavioral Design, Product Desing, Service Design, UX|0 Comments

Behavioral and attitudinal segmentation is a marketing technique that divides customers into small groups based on their behaviors and attitudes. Behavioral segmentation usually is based on how the customers behave in front of the products or services they purchase, their frequency of purchase, and their loyalty to the [...]

7 02, 2023

What is demographic segmentation

By |2023-02-07T03:56:07+00:00February 7, 2023|Digital Marketing|0 Comments

Demographic segmentation is a marketing technique that splits customers into groups based on their characteristics, such as age, gender, income, and education level Demographic segmentation is a method for understanding customer behavior and preferences and also for creating targeted marketing campaigns. To conduct demographic segmentation, marketers typically [...]

3 02, 2023

What is Digital Transformation

By |2023-02-03T22:21:08+00:00February 3, 2023|Digital Transformation|0 Comments

Digital transformation is the process of implementing and using digital technologies to fundamentally change how an organization operates and delivers value to its customers. This process can involve the implementation of new technologies, such as cloud computing, artificial intelligence, and the Internet of Things, as well as the [...]

1 02, 2023

What are the UX design best practices – Part 02

By |2023-02-01T04:54:50+00:00February 1, 2023|Product Desing, Service Design, UX, UX design|0 Comments

In the previous post, we discussed User Experience (UX) Design is the practice of designing digital products, such as websites and software applications, to create a positive and engaging user experience. UX designers use a variety of tools and techniques to create effective designs and should follow a [...]

17 01, 2023

What is User-centered design

By |2023-01-17T18:16:31+00:00January 17, 2023|Product Desing, Service Design|0 Comments

User-centered design is a design philosophy and process in which the needs, wants, and limitations of the end users of a product or service are the primary focus of the design process. In user-centered design, designers involve users in every stage of the design process, from research and [...]

12 01, 2023

What is User Journey Map

By |2023-01-12T00:35:53+00:00January 12, 2023|Customer Experience, UX, UX design|0 Comments

A User Journey Map is a visualization technique used in UX design to represent the different steps and experiences that a user goes through when using a product or service. A User Journey Map typically includes a visual representation of the user's path, as well as annotations or [...]

11 01, 2023

How to calculate the RoI of a UX team

By |2023-01-11T03:25:15+00:00January 11, 2023|UX, UX design|0 Comments

To calculate the return on investment (RoI) of a UX team, you will need to consider the costs of the team (such as salaries, benefits, and any other expenses) and compare them to the benefits the team has provided to the organization. There are a few different ways [...]

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